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Posts Tagged ‘Sergio Lopez’

Wednesday Morning Stir


-San Francisco digital agency Cibo has acquired hometown customer experience agency, HYDRANT.

-New York-based creative digital studio Click 3X has launched a new content creation division dubbed Multiply. link

-A week after it was announced that he was leaving his global head of integrated production at Anomaly and heading back to London, Sergio Lopez has joined up with McCann’s UK office to serve in a similar role as head of integrated production. link

-BBDO NY and The Sweet Shop take us through a 24-hour flu journey in 45 seconds for Tamiflu (above).

-The New York office of global social media agency, We Are Social, has brought on three new staffers including JWT NY alum Ben Arnold as group account director, former Big Spaceship/OMD Melbourne strategist Grace Gordon as strategy director and Nicole Ghobrial, a transfer from WAS London, as client services director.

-The Cannes Lions crew has named its final 2014 jury presidents. link

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Thursday Morning Stir

-Sergio Lopez, global head of integrated production at Anomaly, is leaving in order to be closer to his family in London.

-Comcast is buying Time Warner Cable in an all-stock deal worth $45 billion. We’re sure the customers are thrilled. link

-BMW’s MINI has kicked off a global creative review. link

-Here’s architect Clive Wilkinson‘s “endless table” design for The Barbarian Group. link

-Let’s watch Shaq (with horrible wig), Shawn Kemp and others discuss who the best big man in b-ball is as part of DECON’s “The Retro Shop” series for Reebok Classic (above).

Macy’s Calls on Usual Cast of Celebs to Hawk Fall Wares

Ah yes, fall is almost upon us and Macy’s is getting into the swing of things this season by assembling its usual odds-and-sods group of celebs whose various product lines are being sold in the retail chain. Fresh off of giving us the “Yes Virginia, the Musical” project, JWT New York returns with several spots ranging from :15 to :60 as part of a fall campaign for Macy’s including the one above starring hip-hop impresario/Ciroc slinger Diddy.

Our nightmare has been realized as it’s revealed that the mogul has indeed cloned himself a million times over. Fear not, though, kiddies, the Biebs and his terrible haircut make an appearance, as does Donald “The Grump” Trump, Taylor Swift and, of course, Martha Stewart (see “The Dream” below). We’re still not sure if this new campaign will ease the pain of squeezing into and walking around Macy’s flagship store here in New York.  Credits after the jump.

 

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JWT Appoints Co-CCOs in NY

Well, JWT North America CCO Jeff Benjamin is getting down to business in New York, as we now have two new co-chief creative officers in the agency’s flagship office, namely fellow CP+B alum Ryan Kutscher and JWT ECD Matt MacDonald. The pair replaces Peter Nich0lson, our former Cubes host who was shown the door once Benjamin and Mike Geiger joined the JWT fold and took the reins in January.

Kutscher has actually been freelancing for various clients at JWT NY for the last several months while MacDonald has been an eight-year vet at the agency, spending the last two as ECD. The former spent five years at Crispin, working on Burger King’s award-winning “Whopper Freakout” and other clients including Method and VW. MacDonald, meanwhile, started as a copywriter as JWT before moving up the ladder to CD then ECD . During his time at the agency, he’s been involved with various Macy’s efforts including “Yes, Virginia” (which he co-wrote) well as past and present campaigns for clients such as JetBlue, Pfizer, De Beers and L.L. Bean.

Just because we’re tired of them, instead of providing the usual promo shot, we thankfully have this amusing video from the agency (above) that pays homage to one of our favorite TV shows growing up. Now, we’ll let you figure out who’s Balki and who’s cousin Larry.

In addition to welcoming the new creative leadership, JWT New York also promoted Sergio Lopez to head of production for the agency. Lopez, a Cramer-Krasselt and Leo Burnett alum, has been with JWT since 2009 and most recently served as director brand production on campaigns including this Justin Bieber spot for Macy’s.

 

Bieber Fever Knows No Bounds

Tween heartthrob, pop sensation and accused baby daddy Justin Bieber apparently has the same effect on grown men as he does on middle-school girls according to this Black Friday ad created by JWT New York for Macy’s. The Biebs, sporting a new, um, more mature do and promoting his Someday gift set, shows off his acting chops as he causes a stir during a late-night trip to the retail chain. All we can say is good luck to those parents who will be forced to brave the stampede and wait in line this Friday to buy the Bieber set. On the bright side, at least a few bucks from each purchase go to Make-a-Wish. Credits after the jump.

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