If you don’t know the name Joe Burke, well now you know as the man who was a founding partner at Element 79 is now SVP/executive creative director of MARC USA’s Chicago office. The 20-year ad vet spent nine of those at Element 79 and ran the agency’s Gatorade business, taking the lead on spots for the brand such as “Michael Jordan vs. Mia Hamm.”

Prior to taking on the reins at Element 79, Burke spent 18 months as a creative director at DDB Chicago, where he worked on accounts such as Capital One. Anyhow, here was an internal memo sent to MARC staff this morning regarding Burke, who will take his post effective immediately.

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