How do you show off a new Nikon camera (the COOLPIX AW100 to be exact) that’s water, shock and freeze-proof? Why using extreme sports-loving guys dressed as a camouflaged bear, of course. This is the premise of a new web film concocted by Stockholm/Amsterdam-based studio, Perfect Fools, which enlisted French freestyle skier Julien Lange, Portuguese BMX biker Daniel Americo and Lisbon-based surfer Miguel Fortes to play the film’s hero. What, was Shaun White busy? Well, seeing as it’s an international campaign that’s targeted at the U.K., France, Germany and Russia among other overseas nations, the casting is understandable. Hey, at least we’ll always have, er, Ashton Kutcher. After viewing this, we know you’re dying to see a making-of clip, and it’s ready for you after the jump.
Posts Tagged ‘Shaun White’
This week, a couple of tipsters asked, “Why is Tom Christmann no longer at JWT?” Well, here’s your answer, we think, and it’s become an all-too-familiar one. According to sources familiar with the matter, Christmann left JWT New York a few weeks back to, yes, go freelance (he’s now attached to Montague/Ryan’s Co collective). We’ve been told that the parting was “totally” amicable. Christmann, to refresh your memory, joined JWT NY in May 2009 from the now-defunct Cliff Freeman & Partners, where he spent about 18 months as the top creative executive after Freeman himself. Some of his last projects as an ECD at JWT included the Stride “Chase” work starring Shaun White. During his career, Christmann has held CD jobs everywhere from TAXI to KBS+P to BBDO.
While we usually reach hurriedly for the Dentyne Ice at whatever bodega’s within walking distance, apparently Stride Gum might be worth a try as it bills itself as “ridiculously long-lasting.” Guess that might help when we finally realize we’ve been chewing the same piece of gum for an hour. Anyhow, JWT is seeking to increase awareness of the Kraft Foods brand by shooting 100 teaser videos for the campaign, which challenges consumers to break 100 records over the next 100 days. Sense a theme here? After the 100 days expire, the 100 record-breakers will each win $500 in cash. Hey, at least it buys a hell of a lot of groceries. You can check out the daily happenings/challenges of the Stride Gum campaign on its Facebook page, though we doubt it’s hard to top a guy who’s kicking his own ass.
But that’s not all. After the jump, check out a new Stride spot called “Chase” starring carrot-topped Olympic gold medalist Shaun White.
At first, this trailer from director Chris Marrs Piliero looks like it’s for a Machete spin-off or even Machete 2. However, this clever Robert Rodriguez homage is actually a music video from prodco Hello! for Ohio blues-rock duo The Black Keys and their latest single, “Howlin’ for You.”
As neat of a twist as it is when you realize the movie isn’t real, it sort of makes you disappointed when you realize we won’t see the likes of Shaun White, Todd Bridges or “Las Teclas de Negro” anytime soon. The Black Keys have had a history of releasing quirky music videos, from their visit to a Jewish public access show for their breakthrough 2004 single “10 A.M. Automatic” to their recent adventure at a playground for their last single “Tighten Up,” which also comes from last year’s album, Brothers.
Even more surprising is that the band’s label, Warner Music Group, is willing to spend this much money on a band that isn’t close to being one of the top-selling acts in the country (though they’ve been fairly ubiquitous in the commercial world as of late). Maybe Las Teclas de Negro just cornered Warner’s music execs in a dark alley in Mexico and listed a badass music video as one of their demands.