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Posts Tagged ‘Sheena Brady’

David Fincher Spots Expand on New W+K Gap Campaign

The hottest story in the ad world today concerns the newly-released TV components of a campaign that had a few scratching their heads last week: W+K’s “Dress Normal” for new client Gap.

These ads, directed by David Fincher, add a bit of narrative heft to a campaign previously consisting of celebrities in everyday poses. The first one, “Golf”, elaborates on the “it’s OK if your clothes are a little boring” theme with a bit of spontaneously unconventional romance:

Three more and credits below.

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Mark Foster, Kimbra, A-Trak Collaborate for Converse

If it ain’t broke, don’t fix it. Converse seems to be taking this adage to heart, producing another installment of its “Three Artists One Song” campaign by Anomaly.

The campaign has created unlikely collaborators in the past, including joining New Order’s Bernard Sumner with Hot Chip and Hot City and Soulja Boy with Matt and Kim and Andrew W.K. For the track and music video “Warrior,” Converse and Anomaly are bringing together DJ and Kid Sister/M.I.A. collaborator A-Trak, Mark Foster of seemingly overnight indie pop sensation Foster the People, and New Zealand-based singer/songwriter, Kimbra.

As with past collaborations, the actual track is a pleasant surprise. But, the video, featuring a lucha libre underground wrestling fight club, is where this unlikely trio shines. Credits after the jump.

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Sheena Brady Winds Up on the East Coast

So, our question from nearly two weeks ago has been answered as we’ve received confirmation that Wieden + Kennedy alum Sheena Brady has moved from Portland to New York to take on a job at Anomaly, which just picked up the NBC Sports Network business if you recall. We’re still getting exact title, etc., but we’re assuming it’s something pertaining to her bread ‘n butter, which is copywriting/creative directing. Some of the Gold Film Lion-winning creative’s most recent projects while at W+K include the Nike “Black Mamba” short.

We Hear: Is Sheena Brady Leaving W+K?

Multiple sources are telling us that Wieden + Kennedy Portland creative director Sheena Brady is leaving her longtime gig. When asked, the W+K camp has been suspiciously quiet/unresponsive to our inquiries about the matter and calls to Brady directly leave us with some odd message that says that the “extension hasn’t been activated.” As Arsenio once said, these are things that make you go, “hmmmm.” Anyhow, Brady, a former AgencySpy “Hot Ad (Wo)Man of the Day,” has worked on several accounts during her time at W+K including Nike and Coca-Cola. Some of the Alaskan native’s most recent work includes the Nike “Black Mamba” film (as co-copywriter). We’re double and triple-checking on her apparent impending departure, so we’ll let you know what’s doing as soon as we hear. We’re hoping she stays aboard because we kinda like the ‘Mamba’ stuff.

W+K Teases Nike ‘Black Mamba’ Film

It looks like Kobe Bryant‘s getting the all-star treatment when it comes to hyping his Nike Zoom Kobe VI shoe. Now that R/GA’s supplied the Twitter-based component for the Black Mamba campaign, W+K is rolling out teasers for a “Black Mamba” film, directed by Robert Rodriguez (who also plays sound designer here),  that’s set to debut in the U.S. and China during NBA All-Star weekend in February.

The Rodriguez imprint is all over the teasers, which seem inspired by the filmmaker’s recent flick, Machete, what with the overdramatic VO, action, explosions and fonts.  Hell, they even star Machete himself, Danny Trejo, along with Bruce Willis and Kanye West for some reason. While we draw comparisons to Dwyane Wade’s nightmarish Nike spot from early last year, check out the initial Mamba trailer, credits and rather awesome promo poster after the jump.

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