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Posts Tagged ‘Sheila Hartnett’

Geometry Global Appoints New North American CEO

geometryOur tipsters were ahead of the press release today. WPP‘s New York-based “world’s largest activation network” Geometry Global–which sprang to life last summer as the activation agencies at G2, Ogilvy and JWT merged–has appointed Carl Hartman as its new North American CEO effective May 1st.

The release, which describes Hartman as “one of WPP’s top shopper marketing experts”, notes that he led the Kimberly-Clark team for more than six years before this move; he will continue to hold that role while reporting to global CEO Steve Harding.

Regarding the agency’s two current co-CEO’s:

Before beginning his stint at WPP, Hartman worked as a director at MEC and an account manager at Y&R.

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Bidwell Leaving JWT Action

After spending seven years within the JWT network and the last two as executive chairman of JWT Action, Fred Bidwell is retiring from agency life and turning his focus to the Akron and Cleveland arts scene that he’s been involved in along with his wife through their Fred and Laura Ruth Bidwell Foundation.

As mentioned, Bidwell’s relationship with JWT dates back to 2005, when his retail marketing agency Malone Advertising became part of the network. Two years ago,  Bidwell took the helm as chairman of JWT Action, a North American, shopper-marketing focused joint venture (with bases in Akron, Chicago and NYC) that was the result of a merger between OgilvyAction and Malone. Bidwell will stay on board at JWT Action through the end of May and once he departs, the joint venture will be led by CEO Sheila Hartnett, Gail Kay and Ron Magliocco.

Rob Schwartz Among Those in Grand Effie Jury

Effie Worldwide has announced who’ll play judge and jury when it comes to determining the winner of its top prize, the Grand Effie, as part of the 2011 North American Effie Awards. The list includes not just agency folks like TBWA\Chiat\Day LA CCO Rob Schwartz (looking natural above), but marketing execs from the likes of Nike, Disney and PepsiCo. The Grand Effie will be presented at the end of the awards show, which takes place June 7 at Cipriani in New York (why this had to take place the same night as the AICPs we don’t know). Anyhow, here’s your full Grand Effie panel below and you can get further details about the event here.

-Ernest Bromley, Chairman & CEO, Bromley Communications, LLC
-MT Carney, President, Marketing, The Walt Disney Studios
-William Charnock, Chief Strategy Officer, R/GA
-Frank Cooper III, SVP & Chief Consumer Engagement Officer, PepsiCo Beverages
Americas
-Ken Dice, VP, NA Brand Marketing, Nike
-Sheila Hartnett, CEO, NA, OgilvyAction
-Andrew McLean, CEO, US, PHD
-Bob O’Leary, Managing Director, Head of Global Marketing, Consumer, Citi
-Rob Schwartz, Chief Creative Officer, TBWA\Chiat\Day, Los Angeles