It took the joint efforts of W+K’s Portland HQ and Sao Paulo branch to come up with this new sport for Nike, which arrives just a week after AKQA launched its own running-themed piece for Nike+. Maybe it’s that time of year to motivate people to get off their asses and get in shape (but wait, isn’t it almost winter?). Whatever the case, W+K’s latest Nike work features an athletic, extremely focused gal who is undeterred by whatever life throws at her and can give Forrest Gump a run for his money (Rocky doesn’t stand a chance, but we’re somewhat reminded of his classic jog through Philly here). The spot, dubbed “Some Time Together,” promotes Nike’s Lunarglide + 3Shield line and will be complemented by weekly “Never Stop Running” challenges on Facebook and other social media channels. Credits after the jump.
Posts Tagged ‘Shelli Jury’
The Nike 20XI: It’s a horse of a golf ball. Contrary to what this latest spot from W+K may look like, the ball is not actually black. So, if you’re a golfer (I’m not) and wondering what makes this ball so special, read the Golf.com review here and make up your own mind as to whether or not it’s blowing open the doors on golfing technology. As every golf accessory has claimed to do this since the game was invented, I’m guessing it’s not going to make much of a difference.
Now to this ad. Directed by Ellen Kuras, it definitely looks really cool. But, with Nike Golf’s biggest superstar still not quite back to form (despite an impressive showing at the Masters), instead of seeing a Tiger, we’re seeing a horse…a horse that runs around and destroys a golf course. That’s really all there is to it. The horse and the 20XI are one in the same, you see. They will destroy everything in their path. And, as we see in a spot called “Aftermath,” this doomsday device rolls just wide of the hole, leaving divots in its wake. Credits and “Aftermath” after the jump.