Kevin Durant used to be nice, but not anymore. At some point this season, the second-best player in the NBA stopped being the silent choirboy fans respected, and Nike and Wieden+Kennedy anticipated the change for their recent “KD Is Not Nice” campaign. Call it truth in advertising, because for whatever reason, Durant has really started to embrace the roll of edgy superstar.
Posts Tagged ‘Spike Lee’
Out with November’s Sandy-themed brief, in with December’s as the folks behind the 30-and-under creative competition, Young Glory, have revealed details of this month’s installment, which features Jim Riswold as judge and jury. Riswold, who has taken on a new career as a contemporary artist (or “fake artist” as he puts it) in recent years, is perhaps best known from his days at W+K (he was Dan Wieden‘s first copywriter) as the creative force behind classic Nike campaigns including the Spike Lee/Mars Blackmon work and “Bo Knows.”
Well, it’s now the noted former adman’s turn to send out his Young Glory brief. According to Riswold himself, he’s “never been one for long briefs,” so his simply states, “Islam has an image problem… Fix it… With a poster.” You can read the rest of his note to you the Young Glory entrants here, view round 1 student winners here and professional winners here. You have til the end of the month, contestants, have at it.
You might know the name Spike Lee, aka ardent Knicks fan, director of the just released Red Hook Summer, classics such as Do the Right Thing, Malcolm X and current personal faves such as Inside Man and 25th Hour. Here’s our input into mediabistro.com’s ‘My Big First Break Series,’ so, let’s hear the man discuss his beginnings, new shoes and his creation of a well-known character…well, at least to us born in a certain era. FYI, he does give kudos to W+K in the process.
The state of New York and Governor Andrew Cuomo tapped BBDO NY for the above TV spot, “The New New York, a Whole New Approach to Business.” And, before you pushed play, you could probably guess what celeb they got to narrate the spot, who they got to direct it, and what pop song they selected for its soundtrack.
Yes, Robert DeNiro, Spike Lee and Jay-Z are definitely the most New Yorkiest New Yorkers in all of New York-dom. Now, I’m not criticizing BBDO for going with the most obvious choices here. In fact, the spot would probably feel incomplete without DeNiro’s gruff voice and “Empire State of Mind” playing against shots of the New York City skyline. Not including DeNiro and Jay would be like the city of Chicago shooting a similar spot and not asking Vince Vaughn and Kanye West to take part. Sorry, Chicagoans, but you know that’s what would inevitably happen.
The spot is part of a state-driven $50 million business marketing campaign that, among other things, includes a $5 million contest to redesign the iconic “I ❤ NY” logo. Needless to say, some people in the media aren’t too fond of this initiative. Regardless, it’s a big win for BBDO, whose president and CEO John Osborn says in a statement, “We are a New York state business and have been here for over 100 years. We know what New York has to offer. So we wanted to create a campaign with a pace and energy that captures, celebrates and reinforces the State’s renewed focus on the business community. At the same time we wanted to demonstrate the depth and breadth of business services that New York State offers.”
-WPP gets in bed with Vice. link
-Mars fared well in Ace Metrix’s list of most effective Q1 TV ads. link
-This Thursday, Apr. 7, Philly will celebrate the 78th anniversary of the end of Prohibition with the help of some TuB Gin (above).
-Havas Digital was named digital AOR for The Economist. link
-China bans the word “luxury” from ads. link
NBA Hall of Famer, TNT b-ball analyst and our favorite commentator in sports ever, Charles Barkley, takes center stage in the first of two spots from the latest T-Mobile campaign starring him and Dwyane Wade. Directed by Spike Lee, the ad shows how Barkley’s unfiltered diatribes can come back to bite him in the ass. In this case, his simple yet loud plea for “Defense” turns into a hip-hop jam that induces some turrrible dancing, to use a Barkley-ism. Yeah, we feel the same way you do, Chuck. After the jump, check out credits as well as the second spot starring D-Wade, whose simple miscommunication on his T-Mobile device sparks an outcry amongst Heat fans and the NBA world. In essence, it’s like a game of telephone, get it?
Though this spot from Mono directed by Spike Lee says, well, nothing about in particular about MSNBC, it does a great job of tugging at viewers heartstrings here in the good ol’ “United States of Come As You Are” as they put it. When you think of MSNBC, doesn’t your mind immediately conjure up images of John F. Kennedy, gay marriage and bull-riding?
If you answered no, you’re probably not alone. That being said, the only time you’ll see this ad is either when you’re already tuned into MSNBC or another one of NBC’s affiliates. Really, it will mostly serve as reassurance that the channel you’re viewing is tangentially related to the cultural forces responsible for shaping this country. Also, as is the case with most of Spike Lee’s directing for television, it’s really pretty to look at.
Another new spot from Lee for the cable network does a similar thing, using the channel’s reporting of current events as a reflection of human understanding of social progress. Or, people are afraid of what they don’t understand, so good thing MSNBC’s there to make interpret newsworthy phenomena to the frightened American public.
But, again, the spot’s easy on the eyes, and it’s easy to forget that it’s for the third most watched cable news network in the country. (Fox News just marked its 100 consecutive month at number one by the way). Credits after the jump.