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Posts Tagged ‘Stephen Brierley’

BBH Sheds Light on Youth Cardiac Risk in PSA for CRY

BBH London created a PSA campaign for Cardiac Risk in the Young (CRY), a UK charity founded in 1995 which “raises awareness about sudden cardiac deaths in young people resulting from undiagnosed heart conditions.”

In a 60-second PSA video, a group of young men engage in a game of rugby. Throughout the spot we hear a heartbeat, adding an element of unease, until at one point the hearbeat speeds up and one of the boys falls to the ground. The message, “An undiagnosed heart condition can kill an apparently healthy young person instantly. Don’t wait until it’s too late. Get your heart tested.” It’s a harrowing message, bringing attention to an issue many don’t know about. Crafted to shock and startle viewers, it just may succeed in its goal of getting young people tested for heart conditions.

The spot was created by BBH London Assistant Producer David Lynch (not to be confused with that David Lynch), with help from Creative Directors Nick Kidney and Kevin Stark in adapting the original script. “I knew about CRY through a friend who was helped by them in the past,” Lynch said. “I wrote a script and showed it to my then producer, Ruben Mercadal. He said I should run with it. As I’m an Assistant TV Producer and not a Creative, I sought help from two of BBH’s best Creative Directors..To my surprise they were of the same opinion as Ruben and said if I ever get the chance to make it, they would love to mentor me through it.”

BBH then enlisted director AG Rojas and Park Pictures to bring the project, which Lynch called a “particularly emotive and rewarding campaign to work on,” to light. “Once we began production, it became clear that so many of the people who helped us had also been affected – or knew someone who had been affected – in some way,” he added.

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Park Pictures Signs Manwaring, Opening London Office

Commercial director Guy Manwaring has signed up with the roster of Park Pictures for U.S. representation. The London native joins from L.A.-based prodco Prettybird and has worked on spots for Warburtons, Specsavers and Snickers but perhaps is best known for helming the Cannes Silver Lion-winning “Alien” ad for Wrigley.

The filmmaker actually began his career as an agency creative, serving at London shops including The Leith Agency and St. Luke’s before transitioning to a directing career in 2003 at the age of 25. Subsequently, he’s worked with agencies such as BBH, DDB, M&C Saatchi, Ogilvy and AMV BBDO.

In other Park Pictures news, the bi-coastal prodco, founded by Lance Acord and EP Jacqueline Kelman Bisbee in 1998, announced that it will be opening its first-ever London office on Jan. 1, 2011. The new digs will be run by executive producer Stephen Brierley, former head of production at Stink London.