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Posts Tagged ‘Stephen Dickstein’

Honda Test-Drives Social Media Sharing with #WantNewCar

Do you hate your car? Do you want to let the world know how frustrated you are driving around in a jalopy that is beyond repair? Honda can help – sort of. For the rest of today, Honda will be tweeting back Vine videos at unhappy drivers who post #WantNewCar on Twitter. The Twitter/Vine combo, developed by the automaker’s longtime agency RPA, is part of Honda’s Summer Clearance Sales Event, and is meant to provide some catharsis to drivers even though there aren’t any discounts or financial incentives for using the hashtag. There probably should be.

If you watch the promo clip above, you’ll see what it looks like when brands use social media for the sake of using social media rather than really committing to interacting with consumers on various social platforms.Take KFC and their annoying, yet memorable, #IAteTheBones campaign. It’s made to go viral and is primarily identifiable to KFC and no other brand. On Twitter, KFC offers followers free merchandise and deals related to the hashtag on a regular basis. Honda is only responding for one day. Even though Honda’s hashtag is much more relatable (one could argue it’s too generic) the execution feels unsure of itself, just like a teenage driver getting behind the wheel for the first time. Credits after the jump.

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Monday Odds and Ends

-Arnold Worldwide hired Ogilvy and R/GA alum Kryssy Bloch as VP, director of digital talent management.

-Want to work in an ad agency? Here’s some advice for you, kid. link

-BBDO SF and Henkel/got2b try to set some” singing in the shower” records while at an outdoor music fest (above).

-ZenithOptimedia appointed Jacqueline Fernandez to director of branded entertainment for its Newcast division.

-Cannes Lion/Clio-winning commercial production vet  Stephen Dickstein has launched a new venture called Alive & Well. link

-The French have banned the words “Facebook” and “Twitter” from being used on TV and radio news programs. link

-Forever 21 confirms that it has no sense of humor. link

-Here’s everything you basically need to know about the “iCloud.” link

-Forbes: In-house agencies are “becoming respectable.” link