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Posts Tagged ‘Steve Gandolfi’

Boost Mobile, 180LA Say ‘You Earned It’

After their amusing spot featuring a basketball player juggling a couple of extra balls, Boost Mobile and 180LA are back together once again, this time emphasizing the savings Boost customers can get. In three short videos, we see various stealing scenarios: a man on the subway gets pickpocketed, a city guy leaps over fences to evade a mugger, a woman has her purse snatched on the sidewalk. But by the end of each ad, the victim has money handed back to them, showing that “Boost Mobile puts cash back in your pocket, literally.”

It’s a good concept, and the little song that shifts each scene into celebration coupled with the actors’ yay-I’m-richer-than-I-thought smiles makes these spots sweet. I only wish they could have cast at least one white thief. Sure, they’re all good guys in the end, but these spots still reinforce tired racial stereotypes. We can do better.

Credits and the rest of the videos after the jump.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Heineken Indicates When Handlebar Moustaches are Appropriate

“The Handlebar Moustache” is Heineken’s and W+K NY’s sequel to “The Snakeskin Jacket,” and like its predecessor, it takes a look a when certain bold fashion statements are appropriate. Of course, the handlebar moustache has become a hipster facial-hair fixture over the past few years, and Heineken has definitely been appealing to young 20-something urbanites since W+K Amsterdam’s “The Entrance” was released at the beginning of the year. Hell, they were even the official beer sponsor of Pitchfork Music Festival in Chicago this past weekend, and plenty of Heineken Lite cups were devoured by indie rock snobs who indifferently listened to the offensive hate-rapping of OFWGKTA.

But, as has been the case with all of Heineken’s spots from 2011, we get memorable characters, a playful sense of humor and eye-popping cinematography. While “Snakeskin Jacket” was mostly about where not to wear your odd fashion of choice, “Handlebar Moustache” is about how awesome you could look entering into an early 1900s bare knuckle boxing match (and how a victory could snag you the dream girl). With Pabst Blue Ribbon on the brink of “selling out,” this brand has the foresight to target a market looking for an iconic beer of choice to rally behind, choosing to emphasize style over blue-collar credibility. Thus far, W+K is delivering in a big way. Credits after the jump.

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