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Posts Tagged ‘Steve Jobs’

Boyko Helms Lee Clow-Focused Film and Here Are Some Trailers

 

In case you haven’t heard, the ADC Festival of Art + Craft will be invading Miami Beach from April 7-9 and among the notable events that will take place is the premiere of a new documentary film series from former Ogilvy CCO/VCU Brandcenter director, Rick Boyko, dubbed InspirADCion (don’t shoot the messenger in regards to the title). The first installment in the series, which will premiere April 8, features TBWA\Chiat\Day figurehead, Lee Clow. Sure, his agency’s taken a couple of hits in the last month or so (now reportedly Crate + Barrel loss, too, which spies were hinting at last week), but Clow remains arguably one of the most notable names in the industry and will likely draw a fair amount of ADC Fest attendees to the film (well, we can only assume since we’ll be stuck in NYC). As you’ll see above and below, Clow shares his thoughts and insights on everything from agency namesakes Jay Chiat and Guy Day to Steve Jobs as well as topics like education (after the jump). Guess we’ll just have to wait for the full film to pop up online eventually.

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Lowe Roche Mines Data, Reveals Ad Folk Like to Drink Alcohol, Watch Porn Among Other Things

Lowe Roche respects the data. In a video for Strategy Agency of the Year Awards, the Toronto-based company provided some education on the habits of the ad employee demographic. Not just tidbits about dieting and working, but the juicy stuff: you know, alcohol and porn. As someone who works with data just about every day (for sports, not survey research) I definitely appreciate a math-based approach to an industry full of projects that often rely on intuition and copycat trends. Product-research data can always be manipulated or ignored or conducted incorrectly. Steve Jobs once said, “People don’t know what they want until you show it to them,” and he was right. But demographic data is usually helpful and meaningful.

Here are a few lighthearted and self-deprecating mathematical takeaways from the clip, according to PMB Advertising Vertical Analysis 2013:

- Ad people drink nine times as much bourbon as the average Canadian.

- Ad people watch 1.7 times the amount of pornography as the average Canadian.

- And ad people are 1.6 times as likely to mute the sound in TV commercials as the average Canadian.

At least we can all agree that television commercials are typically bad. Buy some Jefferson’s Reserve. Drink up. Credits after the jump.

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#StealBanksyNY Site Promotes Theft, Artistic Freedom, Awkward Hashtags

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Stealbanksyny.com does not exactly have a ring to it, but the new site created by two NYC digital ad folks – Derek Evan Harms & Damjan Pita of Razorfish and AKQA, respectively by day – is an interesting bit of content to check out as Banksy’s unofficial October art tour comes to an end. Users can find a map of New York that shows where FREE Banksy art is all over the city. Each FREE bubble links to an image of the art. People have already stolen some of the work, whether it be traffic cones, car doors, or wall art. On the site, in big block letters reads the rallying cry, “Better Ours Than Theirs.” Underneath that in a bright orange rectangle is, “Get it before the MOMA gets it!” And then, of course, is the famous Picasso quotation that has been mimicked by everyone from Quentin Tarantino to Steve Jobs: “Good artists copy, great artists steal.” At least there’s no ambivalence.

Banksy has encouraged people to shake things up instead of simply following the rules. And stealing – or borrowing with no plans of returning – his street art is the perfect way to honor the man’s words. Besides, MOMA already has enough art.

Apple Reminds You About the Awesomeness of the iPhone’s Camera

In perhaps the best spot since the passing of Steve Jobs, Apple and TBWA\Media Arts Lab’s latest for the iPhone, “Photos Every Day,” somehow mixes simplicity with more visually striking images than we’ve seen from the tech giant in quite a while.

“Photos Every Day” takes us outside of Apple’s infinite environment of white space and Helvetica and into the great outdoors, which may be the first time Apple’s ever done that to my recollection. However, I’m young, so correct me if I’m wrong here. The spot highlights one of the iPhone’s greatest, if overlooked feature: its 8-megapixel HD camera. Now, in this day an age, every phone on the market is a camera-phone, as has been the case for nearly a decade now. However, the iPhone’s camera is, and probably will continue to be, a step up from every Nexus or HTC phone on the market.

This is Apple’s way of saying, “Hey, remember this thing? We have the best, and, unlike Siri, it’s actually one of our features that you’ll use constantly for just about everything.” Add to that Instagram, which began as an iPhone exclusive and still works best with iOS, and you have yourself some simple, yet beautiful. Credits after the jump.

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Nokia Rips on iPhone in ‘Hidden Camera’ Campaign

While Nokia and AT&T aren’t yet taking explicit credit for a new campaign codenamed “Operation Rolling Thunder,” some poking around on the part of WPCentral.com shows that the above spot (which debuted during yesterday’s NBA broadcasts) and its companions are perhaps the handiwork of Butler, Shine, Stern and Partners, which is hyping Nokia’s Lumia 900 LTE smartphone prior to an April 8 launch.

The “hidden camera” spots depict one naysayer doubting the functionality of a poorly-censored iPhone, criticizing its fragility, inability to be used safely outside, and barrage of antenna issues. In fact, the above spot, “Fragile,” compares using the iPhone to taking maybe the worst investment advice of 2007 (though the iPhone will bankrupt you in other ways). Following the spots to “smartphonebetatest.com” leads users to a microsite featuring a countdown clock, all three videos from the campaign, and a teaser trailer featuring SNL alum Chris Parnell (perhaps best known to the kids as 30 Rock’s “Dr. Spaceman”). Is the iPhone actually the result of a half-assed beta test gone awry? Conspiracy theorists, rejoice!

As Daily Tech points out, it’s a bit surprising that AT&T is endorsing such a blatant attack on one of its top-selling products. Perhaps it’s a stroke of revenge for Apple giving Verizon and Sprint access to the iPhone. So, dear commenters, who’s your money on in the great “War Against iPhones,” Samsung or Nokia? Two more spots, including one mocking the late Steve Jobs‘ “you’re holding it wrong” admonishment of 2010, after the jump.

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Kenny Powers Channels Spirit of Steve Jobs as MFCEO of K-Swiss (NSFW Language)

 

Those rapscallions at 72andSunny are back at it again with this pretty amusing clip starring the one and only Danny McBr–sorry, Kenny Powers–who dons sweatshirt, jeans and all and gets into Steve Jobs mode. Here, Powers promotes the shoe brand’s Blades line, which has the power of ballistic missiles and all. Let’s all watch in amazement.

Monday Odds and Ends

-Vice launched its Noisey music channel on YouTube. link

-A Taiwanese spot imagines Steve Jobs as an Android lover in heaven (above). link

-In case you missed it, Doritos won the BrandBowl 2012. link

-Last night’s big game set records for Tweets per second as it ended. link

-Speaking of Twitter, could it go public in two years? link

-Facebook will start rolling out mobile ads by March. link

-Verizon and Redbox have joined forces to take on Netflix. link

-Initiative alum Jennifer Lyons was appointed as senior partner/digital planning director for MEC’s digital offerings on the Campbell’s account.

-GM marketing chief Joel Ewanick let people ask him anything this morning on Jalopnik. link

Wednesday Odds and Ends

-Cannes Lions rolls out its 323rd new category, or something within that range. link

-You know BBDO alum/current Google staffer Chris Baker, you love him (maybe), and now he’s got a new f*cking book. link

-Ready for the opening round of rejected Super Bowl ads? Well, look no further than this one from an America’s Next Top Model alum (above). link

-Washington Square Films signed director J.C. Chandor for exclusive representation in its commercial division.

-Want an infographic about football? Yeah, as championship weekend comes into play, we know you do. link

-Mr. Youth weighs in on SOPA. link

-Rumblefish and Zooropa Zooppa team up for a crowdsourced ad contest. link

-Lee Clow discusses Steve Jobs at the One Club. Only thing missing is the board. link

 

Presenting Your Original iPhone Film Festival Winners

A few months back, we briefly mentioned a call for entries for the Original iPhone Film Festival, which featured a panel of judges ranging from Maroon 5 and director Lasse Hallstrom to ad folks such as Chuck McBride, Court Crandall and Regina Ebel. As you can deduce from the title of the inaugural competition, the OIFF was launched by obvious Steve Jobs fans Matt Dessner and Corey Rogers to show how the iPhone 4 can serve as a powerful filmmaking tool.

Anyhow, the 12 winners in categories including Music Video and Brand Film have been announced and below, you can see two examples of how the “mini-film studio” that is the iPhone 4 was put to good use. With the dozen top entries in tow, the guys behind OIFF are now asking you to pick a Grand Prize winner by liking you favorite film from the winners showcase here. The Grand Prize-winning effort will be announced at the MacWorld/iWorld Expo in San Francisco on Jan. 26.

GE Seeks ‘Instagrapher’

2011: The year that “Instagrapher” became an actual job title at General Electric. I wonder what Jack Donaghy would think of this hip, social media-motivated development at the ol’ “General.”

From SF-based digital creative agency Mekanism comes the above video for GE’s “Be the Next Instagrapher” contest. It might seem a little odd at first for an old-timey brand like GE to create a contest based around hipsters’ favorite mobile photography app, but if you’ve ever seen GE’s Tumblr page, you already know that the General has been using Instagram and the social network to add a youthful, vibrant spin to its 120-year-old brand. After all, at 120, you’re not old, you’re “vintage.” And, don’t forget that GE was co-founded by the Steve Jobs of the late 19th century, Thomas Edison. (“Light bulbs were the original iPhones, bro.”)

Anywho, the best photographer Instagrapher gets a ticket to the UK to photograph a “world-class jet engine facility.” Interested parties can submit photos based off of GE’s designated themes on Twitter using the hashtag #GEinspiredMe or by posting them on GE’s Facebook page. And, though this idea may seem a bit ludicrous to the skeptical eye, realize that GE is actually doing better at engaging with a social media audience than the vast majority of comparable megabrands. Don’t believe me? Just wait and see how many people actually participate in this contest.

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