Lowe Roche respects the data. In a video for Strategy Agency of the Year Awards, the Toronto-based company provided some education on the habits of the ad employee demographic. Not just tidbits about dieting and working, but the juicy stuff: you know, alcohol and porn. As someone who works with data just about every day (for sports, not survey research) I definitely appreciate a math-based approach to an industry full of projects that often rely on intuition and copycat trends. Product-research data can always be manipulated or ignored or conducted incorrectly. Steve Jobs once said, “People don’t know what they want until you show it to them,” and he was right. But demographic data is usually helpful and meaningful.
Here are a few lighthearted and self-deprecating mathematical takeaways from the clip, according to PMB Advertising Vertical Analysis 2013:
- Ad people drink nine times as much bourbon as the average Canadian.
- Ad people watch 1.7 times the amount of pornography as the average Canadian.
- And ad people are 1.6 times as likely to mute the sound in TV commercials as the average Canadian.
At least we can all agree that television commercials are typically bad. Buy some Jefferson’s Reserve. Drink up. Credits after the jump.