Well, not love in the Cupid’s arrow/Great Expectations ad kind of sense, but love as in whatever sparks your interest in life and how the iPad 2 can play a major role in it. Peter Coyote‘s gravelly, yet soothing VO once again carries the brief story along in TBWA\Media Arts Lab’s latest effort for Apple, which is apparently the first spot the Cupertino corp has launched since Steve Jobs‘ passing. Now, can anyone imagine someone like Coach K drawing up plays with an iPad 2? We think not, but hey, crazier things have happened.
Posts Tagged ‘Steve Jobs’
Though still technically in development, HTML5 has already provided a bevy of groundbreaking websites. And, with the recent announcement that Adobe is discontinuing works on its mobile Flash player (which many are blaming on Steve Jobs and the popularity of iOS devices), the eyes of web developers worldwide are now glued to HTML5 and its promise of a platform that’s only restricted by one’s imagination.
In the spirit of web pioneering, the minds at Mcgarrybowen Labs have decided to combine online gaming with HTML5. The finished product, “Galaxy Explorer,” is not unlike Arcade Fire’s breakthrough interactive music video “The Wilderness Downtown,” utilizing automatically generating multiple browser windows to give a player a fuller interactive experience. As Mcgarrybowen puts it, the game “transforms the way browsers communicate not just with users but with each other, as well.” It can be an awful lot for a laptop to handle, so should you give “Galaxy Explorer” a whirl, make sure to close all other browser windows and stop simultaneously running programs to avoid slowing it down.
And, for the developers out there wondering how they did it, Mcgarrybowen says, “We’ve created illusions of transparent browser windows, animated them with JQuery and Bezier Curves and woven a complex relationship between the browser parent and child windows that communicate with each other and all come together in a cohesive side-scrolling adventure.” It’s pretty nifty, and it’s (hopefully) only a sign of things to come as Mcgarrybowen continues experimenting and creating with HTML5. Credits after the jump.
The folks at the One Club have announced their list of those who will be inducted into their Creative Hall of Fame come Jan. 17 at a black-tie event to be held in NYC. Topping the list is a name familiar to us all, Steve Jobs, the recently deceased Apple chief who led a company that’s been honored alongside its longtime agency Chiat\Day (and now, TBWA\MAL) over 100 times by the One Show since 1984.
We have to wonder, though, was a Jobs nod planned all along or was it changed spur of the moment as a tribute following his passing? Anyhow, as the picture above tells you, joining the late, turtlenecked one on the 2012 One Club Creative HOF roster is director Joe Pytka, who already garnered ADC Hall honors and a CLIOs Lifetime Achievement Award earlier this year, as well as DDB alum and Avis “We Try Harder” campaign creator Paula Green.
In this week’s episode of “5 Things You Need to Know This Week,” we dance like Chris Martin, get spooked by Angela Merkel, and talk to Siri about the Steve Jobs biography. Oh, and the world’s population increases.
-Minus a review, Medestea Internazionale, S.p.A., Turin, Italy, tapped NY-based Darling Agency as its first AOR for its new Ken Paves Self Help hair care brand. link
-Iris sold a minority stake to Meredith Corporation and the two parties are set to launch a global creative network. link
-MDC-owned social media agency Attention has come up with more “Occupy” Twitter data (above). link
Yeah, it’s quite a bit lagged and it took some time to get images so if you please, we’d like to shake off the last remnants of Advertising Week by giving you a couple of images from our AgencySpy party from October 5 (when everyone started freaking out around 8pm when they found out Steve Jobs passed away). We forgot to officially say thanks to the hundreds who attended the soiree and for putting up with my barely heard speech. It’s really hard to tell people to just shut up. Anyways, above you see former and current AgencySpy, Strike! Media owner Kelly Flint and EVB co-founder Daniel Stein (I only wish I sported my fedora for a hat-off that night). Below, there are a few RAPP folks including former Firstborn-er and Freedom fighter Craig Elimeliah. Again, our dearest thanks. You can see the rest of the pics here, which come to us courtesy of photog Brian Schutza.
Remember that project we told you about, say two weeks ago, that was the brainchild of one Todd Slutzky, a creative director at Atlanta-based Studiocom? Well, friends, the day has come and Slutzky and crew are marking today, Oct. 14, as Steve Jobs day. When the site initially launched, it was to honor Jobs, who just resigned, but of course now, it’s taken a different tone as it celebrates his life and work via a host of uploaded pics featuring people striking that familiar Jobs pose.
Anyways, Slutzky’s initial intention was to have people dress up today in the Apple co-founder’s peculiar, yet iconic attire and what auspicious timing it is that Steve Jobs Day arrives just as the iPhone 4S hits shelves. Yes, we’re thinking that was the intention all along. If posing like Jobs wasn’t enough for you, there’s also that Tumblr site which complements this tribute.
-Gordon Ramsay plugs his new cookware line in a new Kmart spot from PMH (above).
-Netflix drops its Qwikster model. Phew. link
-Who fell victim to the Blackberry service collapse? link
-Facebook wants a bigger role in our daily media consumption. link
-Y&R Interactive Tel Aviv developed a parking app for Hyundai. link
-What is “Polymorphic” advertising? Ask Microsoft. link
-So, will Facebook’s “People Talking About This” metric help out advertisers? link
-A couple of Miami Ad School students offer one minute of silence for Steve Jobs (above).
-Mullen won Best in Show at the AdClub’s Hatch Awards for its JetBlue hijinks.
-AKQA has a new client services director in London. link
-Leo Burnett Belgrade offers its own version of a sobriety test for Beck’s (above). link