Today brings news that TBWA has promoted two veterans to key roles on its global leadership team: Luke Eid (second from left) will be Global Innovation Director at TBWA Worldwide and Juuso Myllyrinne (far left) will assume the newly created position of Global Strategy Director for TBWA\Digital Arts Network.
Eid, most recently Managing Partner at TBWA Hong Kong, will work on the digital front or global clients such as Nissan. He writes:
“I’ll work with the network to ensure we continually disrupt our own service offering to reflect these changes and provide clients with solutions that are grounded on the latest consumer behaviors and technologies.”
Eid will collaborate frequently with Myllyrinne, whose most recent position was Executive Director of Digital Strategy for TBWA\Chiat\Day New York. Myllyrinne will also lead TBWA’s “product incubator” Pilot while working directly with DAN president Stuart Sproule (third from left) on creative tech and strategy for global clients.