It’s far cry from the generally upbeat messages this group has shared in the past. If anything, it reminds us of the famous “It’s 10 PM. Do you know where your children are?” line (which was not a paid ad but was created by an on-air promoter).
The copy goes on to clarify:
“…they’re out on their own, out with nowhere to go, out with nothing to do, out all afternoon when anything can happen.”
Now we’re scared–and we always knew not to play on the train tracks or accept gifts from strangers.
CP+B CD Sue Anderson told Andrew Adam Newman that it’s all about fundraising, because parents will be more likely to give when they sense that the kids’ safety depends on their donations.
Effective! For the music snobs in our audience, we’d also like to note the excellent use of “Fratres” by our greatest living composer, Arvo Pärt. Yes, we hate superlatives too, but it’s true.