As noted above, we’ve just obtained the memo from sources regarding a changing of the guards on the business development side at Draftfcb Chicago. After spending a decade at said agency, most recently serving as VP/biz dev director, Jamie McGarry is moving on. Taking over in the role of what is now SVP/group management director, new business development will be 15-year DFCB vet Sue Redington. You can read the full memo from Draft Chicago president Michael Fassnacht, CCO Todd Tilford and Redington’s direct boss, group management director Mark Bellissimo to staff after the jump. As for McGarry, sources say that she is headed to O’Keefe Reinhard & Paul, which was launched in Chicago earlier this year by fellow Draftfcb alums Tom O’Keefe and Nick Paul as well as ex-Amazon exec Matt Reinhard. Anyhow, read on if you so choose.
Posts Tagged ‘Sue Redington’
Couchgating isn’t a word, and the idea that friends join together to sit on couches and eat mystery meat chicken on football Sundays has been around for quite some time. However, anachronism aside, KFC’s new “Couchgating” spot is worth a watch. Draftfcb Chicago produced the ad, which shows a few gridiron junkies talking smack about why more people need to sit on their lazy asses eating crispy strips.
Is KFC food disgusting? Yes. Will it lead to an early death? Probably, depending on genetics. But, the dialogue in the commercial is completely irrelevant. Draftfcb created a successful ad because of two things: slow zooms and an NFL Films soundtrack. I could listen to that music for hours regardless of what’s on the screen. All that’s missing is some John Facenda or Harry Kalas voiceover. If we could see Terry Bradshaw throwing a wobbly Super Bowl touchdown and then chomping on some Yobogoya, that would be even better.
Although going for two might take on an entirely new meaning… Credits after the jump.
Forget the ad for a second. $10 for 12 tacos? That’s a deal…a really good deal. That can feed three totally stoned college kids watching every Lord of the Rings extended edition film back to back. That is for those kids driving mom’s minivan to the Taco Bell drive-thru after a night hotboxing the thing with their buddies while blasting Chiddy Bang‘s “The Good Life” with her windows rolled all the way down. That is for some wasted guy on the floor asking over and over again why Taco Bell doesn’t deliver before calling his buddy and offering him 50 bucks to get him the “Taco 12 Pack” and drive to his house with it.
Taco Bell knows that, during the commercial breaks on Adult Swim, they just have to emphasize the quantity of their deals next to a low price. Do the items of food outnumber the dollar amount? Good, it’s an ad then. The rest, well, is up to DraftFCB Orange County, and that means that wherever this guys takes his Taco 12 Pack, the party gets started. What else do you need to know? Credits after the jump.
Regardless, Buddy is responsible for introducing the restaurant’s latest concoction, the “Quad Steak Burrito.” Just when you though ol’ T-Bell had run out of ideas, it occurred that they could just put four times the steak on a burrito and call it something different. Of course, being the slick cat he is, Mignon compares steak to the love of a lady when he says, “I want to tear that wrapper off you and eat you like a piece of meat!” The raunchy innuendo continues for the first part of the extended version of the fast-food chain’s new campaign, which is definitely not for kids and probably won’t make it past the censors to run on basic cable.
Any way DraftFCB launched the product, though, it was going to be a success to some extent. This is Taco Bell we’re talking about, and more food for a small price means higher returns. Just look at the “5 Buck Box,” a monstrous portion of food that puts any McDonald’s Extra Value Meal to shame. Four times the steak on a single burrito? Bring it on. Credits after the jump…