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Posts Tagged ‘Susan Schneider’

RTO+P, Sprout Create Honest ‘Holiday MOMents’ for Stressed Moms

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The winter holidays are usually presented as a series of idyllic, perfect family moments. But most of us know better.

Red Tettemer O’Connell + Partners teamed up with Sprout, the 24 hour preschool channel for parents and kids, to create “Holiday MOMents,” which they describe as “a site for moms to customize and share their very own moments with kids and their moms.” Read: awkward moments. The campaign was built around “consumer insight” (brought to you by Captain Obvious) showing how stressful and overwhelming the holiday season can be for moms with young children.

The site allows users to choose from a list of templates, including “Holiday Cheers and Tears,” ““’Tis the season to be messy,” “The Hostess with the MostStress,” and “Post Dinner Nap Time the New Family Tradition.” Visitors to the site then upload their imperfect holiday moment, and instantly have an honest holiday e-card on their hands. It’s a simple, fun idea tailored perfectly to Sprout’s audience. (Although I can’t help thinking fathers might feel a bit left out.)

RTO+P have also created a holiday giveaway campaign called MerryThon, which you can find on Sprout’s Facebook and Pinterest pages. The campaign, which started Wednesday and will run until December 24th, features a different prize given away every day. Also part of MerryThon is a daily craft or activity featuring one of Sprout’s popular characters. Sprout’s holiday campaign will also feature mobile and display ads. Credits and an additional “Holiday MOMent” below.  Read more

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Young Hockey Players Can ‘Storm the Centre’ with Social Media, Skill

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From the very Canadian, but not Canadien, news bureau: Red Tettemer O’Connell + Partners and Under Armour are launching a youth hockey contest tomorrow, October 12, called “Storm the Centre.” Two teams of skating youngsters will eventually win a chance to play at the Air Canada Centre, home of the Toronto Maple Leafs. I want to spell it center, but it’s for the kids, so I’ll keep it Canadian.

The contest consists of three stages – social media engagement, teamwork, and finally, hockey skills. These sort of pee-wee competitions happen all the time, but adding a social media component is a cool twist from RTO+P, especially in a hockey-crazed country, where presumably, families will claw for the chance to see their kids play on a pro rink. The details of the challenges haven’t been released yet, but you can check team eligibility and sign up here. To all the little Charlie Conways out there, have fun.

Credits after the jump.

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Tuesday Odds and Ends

-The FCC finally gets down to passing rules that ban super-loud commercials during breaks. Phew. link

-Meanwhile, the FDA is cracking down on “misleading” Lap-Band ads. link

-Submissions are now open for the 2012 Vimeo Festival + Awards (above). link

-New Cheil USA CCO Lars Bastholm discusses his new position and more. link

-Ignited unleashes 60 singing iPhones for the holidays. link

-Philly’s Red Tettemer + Partners hired Kelly Goldenberg as media director, John Cruz as senior designer, Susan Schneider as art director, and Tim Londergan as senior account manager.

-Leo Burnett Worldwide nabbed 2011 “YoungGuns Network of the Year” honors. link

-Energy strip brand Sheets, which was co-founded by LeBron James, has launched a 45-day search for its next commercial via Facebook. link

-Apple is reportedly losing mobile ad share to Google and Millennial Media. link

-Under Armour and the NBA have signed a deal. Seems only fitting. link