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Posts Tagged ‘Tami Reiker’

O Positive Crafts Ode to Nature for The Nature Conservancy

Production studio O Positive enlisted the services of actress Jessica Chastain in a new PSA for The Nature Conservancy.

Chastain reads a poem by Matthew Dickman entitled “Our Nature.” The spot, directed by Peyton Wilson sets Chastain’s reading of the poem to a dramatic piano track, coming across more like a short film about love than a PSA, until it’s revealed that the love Chastain is talking about is her love of nature. As the 60-second PSA continues, the camera turns more and more to shots of the beautiful Sierra Mountains, and Chastain interacting with the natural world around her, ending with the tagline “Your first love wants you back.”

“I chose to be a part of this remarkable campaign not just because it spoke to my own love affair with nature, but also because it’s imperative to find a way to co-exist with nature so that this valuable and beautiful resource is protected, ” Chastain said in a press release. “I hope this film encourages everyone to rethink their relationship with the natural world around them.”

The spot, the second nature PSA featured here in two days, like Conservation International’s effort, sees The Nature Conservancy take a different approach emphasizing emotion.

“This is a departure for the Conservancy,” explains Jordan Peavey, marketing director for The Nature Conservancy in California. “Instead of a typical PSA where we explain who we are sand what we do in a very intellectual way, we worked with Peyton, O Positive and Jessica Chastain to create an entirely different type of story. One we hope will intrigue and inspire new audiences to remember their love of nature and to get involved.” Read more

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Saatchi & Saatchi Pulls Heartstrings for Cheerios

Saatchi & Saatchi gets emotional in its latest spot for Cheerios, entitled “3rd Shift.”

The 30-second broadcast spot tackles the harsh reality of juggling family life with an unorthodox work schedule for hardworking Americans. At the beginning of the spot, a man sighs as his wife says, “I know, this third shift is rough” and their son watches in the background. In the next scene we see a light flicker on as the boy reaches into the refrigerator for milk, a box of Cheerios under his arm. When his father sternly asks him what he’s doing up so late he replies, “I just wanted to have breakfast with you.”

“3rd Shift” comes as something of a shift to a more down-to-earth approach for the brand, following on the heels of recent spots featuring celebrities both human and feline. The emotional tone attempts to highlight the cereal’s function as a quick, yet somewhat healthy, option for families too busy for a more involved breakfast. Read more

Time Warner Cable Goes ‘Crazy’

Ogilvy and Mather NY’s latest spot for Time Warner Cable Sportscast, “Crazy,” directed by David Gray, asks if it’s crazy to love football so much that you do things that might be a little…unusual.

The simple :33 spot highlights a series of super-fan behaviors as a humorous way to advertise how missing a game is what would really make you crazy. The spot may have been more effective if they had went a little further out there with the “crazy” fan behaviors though, as most of them are pretty tame. The touchdown dance one, in particular, could have been replaced with something a little “crazier.” A lot of people don’t know how to dance.

Wearing the same outfit every game day? Setting up your daughter’s Brownie troop in shotgun formation? Growing a lucky beard?

No, Time Warner, that’s not crazy. But accidentally broadcasting porn on a children’s channel is. Credits after the jump. Read more

HP Touches Windows 8 in All the Right Places

Upon seeing the above BBDO NY-created spot for HP and Windows 8, it seemed like yet another attempt by the PC world to make their products appeal to the hippest masses a la Apple. In fact, it reminded me of the “I’m a PC” campaign that Windows ran a few years back, with popular indie DJ Girl Talk yelling the phrase before he jumped in a mosh pit of sweaty teenagers. However, I would encourage you to watch the entire 30-second spot, as the reveal at the end is what makes this great.

Sure, DJ Robbie Wilde has an exceptionally unique situation for which the touch capabilities of Windows 8 are helpful to him. But, this spot both demonstrates the product, tells a touching story and displays the “cool factor” all in 30 seconds, which is just about as much as you can ask for.

Credits and a second, less-compelling spot follow after the jump.

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Warning: ‘It’s Bo Time’ at Bojangles

Never heard of Bojangles’? Don’t be too surprised. According to their website, Bonjangles’ are only located in these states (and Honduras, for some reason). They’re like Chick-Fil-A or Popeye’s, but only located in SEC country where people talk in a drawl and most folks subsist on a diet of exclusively chicken and biscuits. It’s a strange place, the south, so their televisions ads must seem as odd to those in the godless north as the idea of wearing a button down Confederate flag shirt to a fancy restaurant. It would seem, for example, that Kentucky is apparently too forward thinking for a Bojangles’ franchise.

It would make sense in this case that “It’s Bo Time” is Bojangles’ slogan, after “Ain’t no party like a Bojangles’ party” proved to be a bit of a mouthful (kidding). In the spot from production company HELLO!, LA titled “Coach,” the high school (or college) football coach in question truly deserves some sort of award for his acting chops. When his players pour a bucket of hot chicken grease on his back, wow does he look surprised!

Residents of the southern United States, this is how stupid a production company from LA thinks you are. This is how stupid BooneOakley, NC thinks you are. This is how stupid a fast food restaurant thinks you are. They think you’ll find this crap hilarious. You know what? Yankees assume you’ll laugh at this, too. This whole campaign is a sad mess of condescension being vomited out in your face with a side of gravy.

Two more spots and credits after the jump, including one ad that offers a quarter gallon of iced tea for 99 cents.

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