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Posts Tagged ‘Tara Lawall’

Fake Love, Droga5 Send Out #MorningWin Trophies for belVita

Droga5 and experiential agency Fake Love collaborated on a recent campaign for belVita, mailing out trophies to the people behind their favorite #MorningWin tweets.

For the campaign, they selected their favorite #MorningWin tweets, then created trophies documenting the individuals performing the tasks they described with a 3D printer and mailed them out to the winners, a pretty cool way to make the leap from digital to real world engagement. When they “ran out of fake gold” they selected other contestants to receive digital trophies. Droga 5 and Fake Love also selected a group of celebrities to promote the campaign, who tweeted out their own “morning wins” and posted pics when they received their trophies. These celebrities include Mario Lopez, Timbaland, Diana Nyad, Tamera Mowry, Sean Lowe, Peter Facinelli, Sean White, Wayne Brady and Mike Epps. Check out the video above for a more thorough documentation of the campaign, and stick around for credits after the jump. Read more

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NYC Copywriters Pen ‘Passive Aggressive’ Greeting Cards

With a little spare time on their hands, Tara Lawall and Jeremy Straight, who are currently serving as copywriters at McCann and Translation, respectively, have churned out several greeting cards that would be fitting for, say, the not-so-loved ones in your life. Whether it’s an anniversary, new job, birthday or Mother’s Day, the pair’s “Passive Aggressive” greeting cards will serve whatever occasion to make recipients chuckle somewhat or slowly cut ties with you. Whatever works. If you’re looking for something more kindhearted, you can give W+K’s cards a try. Otherwise, head over to Lawall and Straight’s Etsy page and fork over $5 to add some subtle snark to your sentiments.