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Posts Tagged ‘Ted McCagg’

‘Bloom’: A New Film From an Old Ad Man

Ted Mccagg describes himself as “a recovering ad man.” You may recognize him from the 2011 book Paper Doll Orgy, where Mccagg compiled doodles and drawings from his freelance time at places like Y&R and McCann (not to mention some juicy agency potshots in the book’s acknowledgements). Mccagg is back, now with a new film, Bloom, a John Hughes homage about two girls planning to lose their virginity the night before high school graduation.

While the film’s narrative covers standard ground in the teen-sex narrative, Mccagg has gone all out on the social media publicity front, briefly slipping back on his advertising hat. And all out might be an understatement. The movie’s promotional website includes detailed Proust questionnaires (28 questions) for the 10 main characters in their respective voices. There’s also a link to a blog where anyone can vote on who is more “V-Worthy” in head-to-head matchups. In addition to the site’s material, Mccagg has worked up an expansive world supplemental to the film: a character’s Tumblr dedicated to Neil Degrasse Tyson, another character’s book actually available for purchase on Amazon, etc. Once the movie premieres, Mccagg may want to look into a James Franco impersonation job.

Bloom will be released on August 5th.

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Tuesday Odds and Ends

-In case you missed it, former R/GA SF C/D Ted McCagg, who’s now freelancing in Portland, decided to stage a March Madness-style tournament to find the best word ever. The tourney has now ended. link

-With the help of The Martin Agency, Morgan Stanley celebrates the name change of its U.S. unit Morgan Stanley Smith Barney to Morgan Stanley Wealth Management and in the process, shows what its employees are made of via web and print. link; link

-AKQA CCO Rei Inamoto has been promoted to CCO/VP and will now oversee the New York office.

-Fidelity Investments appointed Draftfcb as AOR for its acquisition-based direct marketing business in the personal investment sector.

-Definition 6 discusses the importance of acquiring earned media/strategic content distro company Synaptic Digital. link

-Former 72andSunny director of earned media Kerry Fitzmaurice has officially joined Mother NY to run new business and comms.

-From what sources tell us, what you see above is Arnold’s first work for University of Phoenix since winning the school’s lead creative business back in May.

-The One Club is teaming up with Digital Kitchen to bring its One Show Creative unConference to Chicago on Nov. 2. link

-L.A.-based Zugara has been issued an augmented reality/retail patent for a “virtual dressing room.” link

-So, what does the ad industry think about Microsoft’s “Do Not Track” plans? link

R/GA ACD Pens Book, Likely Ruins Any Future Chance with McCann

While this wouldn’t necessarily qualify him as an author per se, R/GA San Francisco ACD Ted McCagg is nonetheless releasing a book this Monday called Paper Doll Orgy (hey, it’s only $9 and some change on Amazon), which is a compilation of drawings and doodles that he’s posted daily on his blog, “Questionable Skills.” While we await our copy, McCagg has stoked our interest by leaking an excerpt from the Acknowledgments section of his book, which gives us a clue as to just how much of a treat it probably was for the creative to be toiling as a freelancer at McCann SF. He thanks said agency, for “without whose brain-numbing, soul-killing freelance job I would have never found the need to do something creative every day, and thus, started to produce these drawings.” To be fair, though, isn’t any freelance job pretty “soul-killing?”

Though we don’t see a CCO gig–or any gig for that matter–at McCann in his future, at least McCagg has a kindred spirit in Mad Men creator Matthew Weiner, whose writing team has never minced words when it comes their feelings about the IPG-owned agency.