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Posts Tagged ‘Ted Royer’

10 Minutes Without Your Phone Can Provide Water for a Child in Need

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The latest iteration of Droga5′s UNICEF Tap Project (started all the way back in 2007) asks people to put down their smart phones for ten minutes to provide clean water for a child who needs it.

Across the globe, 768 million people lack access to clean drinking water and 1, 400 children die every day from diseases directly related to unsanitary drinking water. Since 1990, UNICEF has been working to provide clean drinking water to those who would otherwise lack access to it. For the past seven years, Droga5 has been helping get the word out via UNICEF’s annual Tap Project campaign.

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This year, visitors to www.UNICEFTapProject.org will be met with a challenge: for every ten minutes they don’t use their mobile phones, UNICEF’s sponsor will provide one day of clean water for a child in need. Currently in its beta phase, the app from Droga5 is scheduled for official launch on March 1st. The way it works is pretty simple: once you visit the site, the app will calculate how long you spend there, with a final tally counted once you touch the mobile device again. For every 10 minutes, a donation will be made by UNICEF’s sponsors, including national sponsor Giorgio Armani Fragrances. Visitors to the site “can also learn more about UNICEF’s clean water initiatives, sign up to be a volunteer and make their own personal donation to help UNICEF provide children with clean water.”

So, if you’re reading this on your smart phone, head on over to www.UNICEFTapProject.org and then put your phone down for a while. It’s for a good cause, and you’re probably on your lunch break anyway. You can live without it for a few minutes. Credits after the jump. Read more

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VCU Brandcenter’s Campaign for AICP Show Asks, ‘Where Have the Coke and Hookers Gone?’

Students at the VCU Brandcenter are back, launching a campaign promoting the AICP Show and AICP Next Awards for the 9th straight year.

The campaign takes a humorous route to displaying the lasting quality of an AICP award, showing top creatives like Gerry Graf, Co: collective partner/chief content officer Tiffany Rolfe and Droga5′s Ted Royer waxing on the perceived perks of yesteryear. While these perks may have vanished, their AICP awarded work is in the permanent exhibit at the Museum of Modern Art.

“Every generation hears about the halcyon days when perks were free-flowing – perhaps they were, or perhaps it’s all wishful thinking. But through it all, the one constant is that no one can ever take away your AICP honor and recognition,” explained Matt Miller, President and CEO of AICP.

Ty Montague of Co:Collective, Susan Credle of Leo Burnett, and Diane Jackson of DDB Chicago (all VCU BrandCenter Board members and either current or past AICP Show Curators)” collaborated with Miller, AICP Director of Events Ileana Montalvo and AICP Chief of Staff Kristin Wilcha in selecting the campaign from among those presented by second year student teams at VCU Brandcenter. The results are pretty funny, with Graf commenting on vanishing drum kits, Rolfe wondering where the prostitutes went, and Royer lamenting the ever-shrinking office. The entry deadline for the awards is March 7. Both the AICP Show and the AICP Next Awards will take place June 10-12, during AICP week. You can check out Graf’s video above, and stick around for Royer and Rolfe’s two cents, along with credits, after the jump. Read more

Thursday Odds and Ends

 

-2014 International ANDY Awards chairman David Droga has picked his jury for next year’s event, which takes place Feb. 18-24 in Shanghai. Among those creatives making the list, which spans the globe, are CP+B CEO Andrew Keller, DDB Worldwide CCO Amir Kassaei and W+K ECD, Susan Hoffman. See the full list after the jump.

-Havas Worldwide London has welcomed 11-year AMV BBDO vet Mark Fairbanks as its new ECD. Fairbanks replaces Mick Mahoney, who left in May to become ECD at RKCR/Y&R.

-According to Business Insider, these are “The 50 Sexiest Advertising Executives Alive.” link

-New York-based creative agency Cornerstone, which works with brands like Converse and Diageo, is expanding its U.K. operations, moving to new HQ in London’s East End and adding a handful of new senior hires. Among those joining Cornerstone U.K. are content manager Adam Hanim, senior account manager Fiona Ghobrial, senior account director Joe Strinati and in January, digital director Karen Piper.

-ATTIK has teamed up with prodco Humble and director Jeff Bitsack to create the latest spot in Scion’s Pure Process campaign (above). A little behind-the-scenes info on the spot here.

-Vertical social media company Glam Media has appointed Dan Lagani as president/chief revenue officer. Lagani will work out of NYC and will report to Glam Media chairman/CEO, Samir Arora.

-Director Scotty Bergstein has joined the roster of Los Angeles-based production company TWC Films for exclusive U.S. representation.

- L.A.-based UTA Brand Studio, the brand strategy division of United Talent Agency, has brought on FutureBrand/Siegel+Gale alum Marcus Bartlett as creative director.

Read more

Newcastle Celebrates ‘Independence Eve’

Normally, a made-up holiday like Independence Eve would be some sort of patriotic money grab, but for Newcastle Brown Ale and Droga5, it’s actually a tongue-in-cheek U.K. money grab. Independence Eve – the latest part of the No Bollocks campaign – celebrates the last day of British rule, one day before John Hancocks were signed and European monarchies renounced.

Across the States, Americans (and immigrants, legal and illegal) can buy a Revolutionary Koozie, which features both the British and American flags on the bottle. I’m not sure how many Americans would willingly drink a British beer the day before July 4th, but I think we’ve buried the hatchet 237 years later. You see, revolutions can be humorous once enough time has passed. So in the next decade, everybody get ready to chug some Edelweiss and giggle over the French Revolution. Credits after the jump.

Read more

Friday Morning Stir

-Fort Collins, CO-based craft beer brewer New Belgium Brewing has appointed Vizeum US as its strategic partner for media planning.

-Pinterest analytics platform Curalate has announced a partnership with digital company, ePrize. link

-While Creativity seems to post every time Droga5 (or BFG9000 for that matter) sneezes, shuffles its feet, picks its nose, etc., the trade has some bigger news, mainly that Ted Royer has been named CCO of Droga’s New York office.Yep, we’re the old man waving a cane and yelling at a cloud. link

-Radio Shack has welcomed T3/GSD&M alum Jennifer Warren as its new chief marketing officer. link

-A trip to the loo will never be the same thanks to LG (above). link

Tuesday Odds and Ends

-As expected, Apple did unveil the iPad Mini as well as a fourth-generation iPad. link

-Droga5 ECD Ted Royer will serve as Advertising jury chair and Naked Sao Paolo creative partner Fernanda Romana will lead Interactive jury for next year’s ADC Awards, which for the first time will be moving out of New York (and into South Beach). Call for entries info, etc., is here.

-Deutsch LA and director Simon McQuoid follow up their popular “Michael” spot for Playstation with another epic promo, this time for the game, PS All-Stars Battle Royale (above).

-VML appointed Kim Easley as director of talent acquisition. The new hire will work out of the WPP agency’s New York office.

-Publicis Groupe’s Rosetta hired John Copeland in the newly created role of  managing partner/co-leader of the Marketing Strategy & Insights practice. Copeland will be based in Rosetta’s Chicago office.

-Business Insider’s Jim Edwards explains why Buddy Media is a “money pit.” link

-Wunderman/Beam Global alum Bruce Miller joined Northstar Lottery Group, which privately manages the Illinois Lottery, as its senior marketing manager.

-Window treatment brand Smith+Noble appointed Red Door Interactive as its digital AOR.

Rob Reilly to Chair Cannes 2012 Titanium & Integrated Jury

The Cannes Lions 2012 jury announces roll on, with the latest concerning perhaps one of the most prestigious categories of them all: Titanium and Integrated. Leading the panel as jury president will be CP+B worldwide chief creative officer Rob Reilly, a nine-year vet at the MDC Partners agency who has picked up a Titanium or two along the way including one for Burger King in 2007 (Xbox “King Games”) and Best Buy (for Twelpforce) in 2010. The full Titanium and Integrated Lions lineup is below. We’re sure you’ll recognize a name or two.
Rob Reilly, worldwide CCO, CP+B, Global – Jury President
Mario D’Andrea, partner & CCO, Fischer&Friends, Brazil
Agnello Dias, CCO, Taproot India, India
Laura Desmond, CEO, Starcom MediaVest Group, Global
Andy DiLallo, CCO, Leo Burnett, Australia
Morihiro Harano, CD/founder, PARTY, Japan
Fred Koblinger, CEO, BBDO Group Vienna, Austria
Ted Royer, partner/ECD, Droga5, USA
Rob Schwartz, CCO, TBWA\Chiat\Day, USA
Fernando Vega Olmos, chairman and Worldwide Creative Council chairman, JWT Worldwide, Global

Tuesday Odds and Ends

-BBDO’s David Lubars, Droga5′s Ted Royer, Ogilvy NA’s Steve Simpson, R/GA’s Nick Law and others are among the seven new names joining the One Club’s Board of Directors. link

-Deutsch LA has more than just Star Wars homages in its tank for Volkswagen (above).

-Chicago-based indie agency Tris3ct hired Lapiz alum Javier Osorio as creative director on Kimberly-Clark.

-Digital shop Fluid raised $24 million in funding via Goldman Sachs. link

-Matthew Lydecker joined Airship Post, sister company of Arcade Edit, in its L.A. HQ as creative director/lead artist.

-W+K Asia’s regional head of planning talks about “how to outrun the inevitable.” link

-FADER and MSN launched the Sound Discovery festival guide. link

-Director Sasha Levinson joined Toronto’s Holiday Films for Canadian commercial representation.

 

Wednesday Morning Stir

-Droga5′s Ted Royer is among the marquee names on the 2012 Dubai Lynx jury lineup. link

-33Across acquired social publishing company Tynt Multimedia. link

-Japanese agency PARTY gives us our eye/ear candy for the morning. link

-A pair of BBDO blokes are writing scripts for an Obama-Romney ad attack. link

-Facebook halts trading on secondary markets for a few days. link

-Lego is getting into the social network game with ReBrick. link

 

 

Friday Morning Stir

-Which five agencies will get a visit from TED as part of its Ads Worth Spreading initiative? link; link

-Who wants to play charades with Lionel Blair?

-Director Jon Barber joined production company Interrogate for US representation.

-Here’s Team Detroit’s holiday card. link

-Leo Burnett London vet John Poorta is calling it quits after 34 years. link

-Droga5 U.S. partner/ECD Ted Royer will chair the Film, Print, Outdoor, Radio, Craft and Integrated juries for Dubai Lynx 2012. Looks like he’ll be busy. link

 

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