With direct banking companies like Ally flourishing, banks that actually employee legions of customer service reps are finding it increasingly hard to compete. So, with the help of Philadelphia-based agency Tierney, TD Bank is boldly asserting that, yes, personal banking done face-to-face is superior to online banking.
Also, they are here to bribe you with free pens. Pens, like lighters, are things people always feel guilty buying, because it’s 2013 for chrissakes. We live in America. Pens and lighters should be free. Will people actually change their bank based on who offers pens? No, but TD isn’t expecting that. With their new integrated campaign, TD is instead saying one thing: “We get you.”