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Posts Tagged ‘Tim Clark’

NOS Positions Itself as the Energy Drink for Sensible MMA Fighters

Designed to look like Nitrous Oxide Systems canisters, NOS energy drink has been delighting teenagers who fancy themselves street-racing badasses since 2004 (just after 2 Fast 2 Furious and just before The Fast and the Furious: Tokyo Drift).

Yes, we have reached that point where every type of demographic needs its own energy drink. Punk rockers drink Rockstar, snowboarders drink AMP, kids who add bucket seats to their parents’ old ’95 Honda Civic drink NOS and people who drink alcohol regularly drink Red Bull. But, it would seem that NOS is attempting to grasp a larger market share with this new spot from iris Worldwide. In it, NOS attempts to position itself as a drink dedicated to substance over style. We find a mixed martial artist with ridiculous hair riling up a crowd in a seedy underground, only to be knocked out in one-punch by our NOS-drinking hero.

Is it coincidence that our eventual hero kind of looks like Vin Diesel? Of course not, and MMA is quite a burgeoning sports market that doesn’t shy away from corporate sponsorship. In any case, expect to see a lot of Tapout apparel-wearing teens chugging NOS on their way to the gym. Credits after the jump.

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Agencytwofifteen, Psyop Incite a ‘Revolution’

Fable III is officially here for Xbox 360 (like you haven’t been waiting) and here’s agencytwofifteen’s new campaign for the brand, dubbed “It’s a Revolution”, which is sure to get players highly enticed to go out and purchase the third edition in the franchise.

This spot, created by the aforementioned San Fran-based shop along with VFX gurus Psyop, is set in the fictional Albion, uses real game assets and is depicted through a series of richly detailed, cinematic, slo-mo moments, telling the story of the fall of a tyrant and the rise of a new leader.

The visuals are stunning and are sure to entrance and entertain the target audience for 60 seconds of their lives. For others, not so much. If you’re within the TA, then you’re goods-if not you’ll probably shrug with indifference. Sometimes your just stuck with a double edged sword. View credits after the jump.

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