Toronto agency Cossette has a new Canadian campaign for Cheerios celebrating togetherness.
The campaign is built around a 15-second broadcast spot, exploring the phenomenon of stray Cheerios attracting each other in the bowl. Cossette likens the phenomenon to “our need to connect,” ending with the lines “We all love to connect. That’s the Cheerios effect.” The emotional approach is extended online, via a series of heartstring-tugging videos telling the stories of connected individuals, such as cousins who are more like sisters, a married couple and a woman and her dog. We’ve included a couple of these, along with credits, after the jump. Read more