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Posts Tagged ‘Todd Mackie’

DDB Toronto Targets ‘Junkface’ for Neutrogena

DDB Toronto has a new campaign for Neutrogena discouraging men from washing their junk and their face with the same soap (and offering up Neutrogena Men Face Wash as the perfect solution).

As Adweek points out, the Canadian campaign “assumes that men start low and move up in the shower,” a somewhat dubious assumption. Still, the 60-second spot is not without its (heavily influenced by W+K’s Old Spice) charm. While “Junkface” explains the cause of Junkface, there is little description of the symptoms, although we can reasonably assume they include junk particles in the facial region.

The goofy humor continues on www.stopjunkface.com, which contends that 72% of Canadians have junkface, with Alberta having the most Junkface sufferers at 86%. Men with chinstraps are especially prone to Junkface, and all bounty hunters suffer from it. The site also offers the important reminder to keep knees, owls, and footballs away from your nether regions. No word yet on whether Neutrogena plans to offer a separate line of soap for your junk.

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DDB Canada, K-Y: Let’s Talk About Lubricant, Baby

DDB Canada has a new campaign for K-Y Brand lubricant called “Warm Up To Love Again.” As the title suggests, this campaign is targeted at couples having intimacy issues, rather than continually fapping, hormonal teenage boys (another key lubricant demographic). More specifically, the campaign speaks to “women, who want to stay connected with their partner through enjoyable physical and emotional intimacy, but who have not been comfortable introducing a personal lubricant into their relationship.”

DDB manages to do this with lighthearted humor, important because of the awkwardness of broaching the issue of personal lubrication. In each spot, a woman witnesses her (conspicuously unsexy) partner performing an everyday task in slow-motion, while an R&B slow jam plays in the background. The idea is that K-Y “makes physical intimacy with your partner so comfortable and easy, women will view sex, and their partners in a whole new light,” explains agency ECD, Denise Rossetto. So, suddenly seeing her partner starting up the lawnmower or do push-ups is enough to turn each of the women in these spots on, culminating into the campaign’s “Warm Up To Love Again” tagline. DDB keeps things short and to the point, with the trio of adverts each clocking in at 15 seconds. The campaign debuted online on December 12th, and will make its television premiere next month. Credits and “Sit-Ups” after the jump. Read more

The 2013 Subaru BRZ is So Hot It Burns

A car that’s known for its mom-friendliness and the affectionate nickname “Subie” has to do something big to ramp up its sex appeal. So, with the arrival of the “designed to ignite” 2013 Subaru BRZ, DDB Canada showcases the car’s hotness by having it scorch everything in its immediate vicinity. As plastic cups and yellow paint bubble and curl, dubstep (“Execute” by Excision) wails in the Radke’s Common Good-directed launch spot.

The mystery of a sizzling car park is captivating, though when the source is revealed to be a Subaru and not a steaming, million-toothed monster, this spot feels like a bit of a letdown. Maybe lovers of “car porn” will feel differently.

“The Subaru BRZ is a hot car, with a great deal of excitement already surrounding its release,” says Todd Mackie, creative director of DDB Canada, in a statement. “We wanted to create a visual story to mirror that anticipation while captivating both existing fans and reaching new ones.”

DDB Canada expanded on their burning hot motif with a scorched street-art installation at the 2012 Montreal Grand Prix featuring interactive, informational QR codes. Continual online advertising burns up computer screens and tablets to reveal the Subaru BRZ, while a hologram lenticular in Toronto city magazine The Grid also shows the BRZ incinerating the pages. It’s a sexy idea, but does anyone want a physically hot car in the middle of summer? Perhaps the next Subie spot should also highlight its superior AC—then we’d really have something to lust after.