In the latest BBDO-helmed project for client Mountain Dew, the agency has created something even our own sharpest critics must call unique: an animated/live-action mini-series.
Make that a “mini mini-series” — it amounts to two minutes of material in the form of eight different shorts starring the Dew’s as-yet-unnamed “superhero” mascot.
The series focuses less on the client’s product than on the aforementioned cartoon doing cartoonish things:
While the spots debuted on Sunday night’s Video Music Awards, they received a healthy promo push targeting the brand’s Twitter followers and its nearly 9 million Facebook fans (along with their friends).
Most of the spots focus on unconventional methods of transportation…