PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Tom Malmros’

Blue Hive Goes Further for Ford

Here’s one we missed from a few weeks back. Agency Blue Hive created a new online spot for Ford promoting the new Ford EcoSport and its keyless entry feature, entitled “Go Further.”

In the spot, a tanned beach dude, wearing a very small bathing suit walks along the beach to the tune of The Chordettes’ version of “Lollipop,” which fits the scene well. As he garners stares from onlookers, it becomes clear he’s heading back to his car. But how is he going to open it? Where could he possibly have put his keys? While the onlookers in the ad and viewers alike wonder this, he approaches the car, it beeps, and he gets in and drive away, followed by the suggestive message, “Where you put your keys is up to you.” The message is pretty clear: instead of rummaging around in a sandy bag for your keys after a day at the beach, you can just tuck your key fob in your crotch at the beginning of the day and forget about it. Thanks, Ford!
Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Does the North Pole Get 4G?

Last I checked, it’s still December, which means that we’re still going to be bombarded with Christmas ads. Out of the B-Reel camp, there’s a new “Direct Line to Santa” website to promote Verizon Fios that lets shoppers have customizable conversations with their favorite jolly obese man. When he asks what gift you’d like, it may be tempting to type in the dirtiest words you can think of, but then you realize it’s Verizon Fios and Santa doesn’t exist, so who’s the joke really on?

B-Reel houses a strong stable of talent—including Like Crazy director Drake Doremus—and most of their spots attempt to incorporate narrative and/or cool genre elements from features. Tom Malmros, who’s directed fresh commercials for Burger King and Toyota, created this Santa stuff with more of a paint-by-numbers approach.

The site is pretty stale due to some clunky A.I. and awkward pauses, but I did want to see Santa’s response to my wish list. When I asked for a basketball, he told he used to be a baller back in his younger days. I guess even fat guys can be superstars when playing against elves. However, when I asked him for the new Kendrick Lamar CD, he rambled about elves making computers. Not even close, Santa.