TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Tom McDonough’

Tierney Shares ‘Human Truths’ for TD Bank

Philadelphia-based agency Tierney just launched the follow-up to their “Bank Human” campaign for TD Bank,  with “Human Truths.”

“Human Truths” follows much the same vein as “Bank Human,” with four new, 30-second spots each pointing out a flaw with the inhumanity of most banks, and then positioning TD as the alternative. If you caught any of the “Bank Human” spots you know what to expect: someone enters a bland, generic looking bank with a problem and instead of helping to solve it the bank just gives the customer a logistical headache. It’s a straightforward, no-frills approach that speaks directly to TD Bank’s image as a customer-centric bank. The new spots tackle issues such as hold music, getting a new debit card (“Almost Magic,” featured above), running late, and maintenance fees.

“TD Bank’s focus is to create a very human and convenient banking experience,” explained Vinoo Vijay, chief marketing officer, TD Bank. “These new commercial spots speak to the pain points consumers too often face with their banks. They also highlight how TD’s approach to banking is different. This includes our unparalleled service and convenience, as well as our customer-first culture.”

The “Human Truths” campaign kicked off yesterday and will run through mid-August, with a strong presence on the four major networks in all scheduled markets. In addition to broadcast, the campaign will contain additional elements across digital, social media and PR. Stick around for “Maintenance Guy” and credits after the jump. Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

TD Bank Gives Manhattan Passersby a Taste (and Touch) of the Woodlands

TD Bank, with the help of Philly agency Tierney and production company PRG, is offering some respite from the concrete jungle that is NYC with a new experiential campaign that touts the financial chain’s commitment to the woodlands. Don’t worry, the project’s not preachy or really self-aggrandizing. Instead, the parties involved have erected an interactive video wall at the TD Bank storefront on 14st and 5th Ave that lets passersby feign interaction with the forest and creatures within. How? By using a PRG Mbox, which serves as the video wall server that normally up until now been used for large-scale shows for the likes of Jay-Z and Spiderman: Turn Off the Dark. While curious folks get their touch on and “interact” with the woods, an LED ticker scrolls out habitat acreage preserved, in NYC landmark units, so everyone gets to oooh, aahh and get their learn on all at the same time.

In addition to the wall, Tierney and the rest of the gang have set up a pair of audio-enabled electronic viewmasters across Manhattan, from Columbus Circle to Union Square (with more to come), which allow those of you who are sick of the cityscape to peer into the forest. You have a few weeks to immerse yourselves as the viewmasters will be up through Nov. 11. If you’re interested, check out a footage clip after the jump along with credits.

Read more