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Posts Tagged ‘Tony Ponzo’

john st. Celebrates ‘Gifts You’ll Want Too’ for Future Shop

john st. has a new holiday campaign for Future Shop that appeals to the selfish side in all of us by reminding viewers that tech gifts are “Gifts You’ll Want Too.”

The spot follows around a man as he gleefully tries out a variety of devices around Future Shop. “I thought he was shopping for your mom” says a confused retail worker, to which his embarrassed daughter replies, “He is.”

The obvious message of the spot is, while you could get your significant other some kind of clothing/jewelry/etc. that they, and only they, will enjoy, if you shop at Future Shop you can give them something that you’ll enjoy just as much. It may be kind of a selfish viewpoint, but its one john st. hopes wins viewers over with honesty.

“We’re all guilty of doing a little ‘me-shopping’ when doing our holiday shopping for our friends and family. ‘Gifts you’ll want too’ is a cheeky way of showing how you can make them and yourself happy
with the same gift.” said Angus Tucker, executive creative director at john st., in a press release

“What differentiates Future Shop from other gift-giving destinations is that when you give the gift of tech, other people get to enjoy it as well,” added James Pelletier, director of brand marketing, Future Shop…”It’s a win-win – for the gifter and the getter.” Read more

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john st. Reimagines Back-To-School for Future Shop

john st. takes a different approach to back-to-school for Future Shop, reminding students, “You’re not shopping for back-to-school, you’re shopping for your future.”

The broadcast and online pre-roll campaign features students depicted in their future careers as an astronaut, marine biologist and robotics engineer, decked out in the latest tech from Future Shop. john st.’s campaign also includes “out-of-home transit shelters, digital interactive video, rich online display and Future Shop in-store signage.” The agency also tapped professional futurist Trevor Haldenby, “to help provide a glimpse for students into the potential future and careers they will eventually step into.”

“We like how simply this idea re-frames the ‘Back-to-School’ time in a way that is really relevant and ownable to Future Shop,” explains john st. Executive Creative Director Angus Tucker. “The truth is that a lot of the tech they sell can have a dramatic impact on a  kid’s education and future, and ‘Future Shopping’ is a fun way to bring that out.” Stick around for credits after the jump. Read more

Cassies are Cheerfully Irrelevant

Grammys. Oscars. MTV Music Video Awards. Cassies. Some award shows are more popular than others, but at the end of the day, they are all irrelevant except to those who win. Instead of asking nominees to cover up their curves, as was protocol at this year’s Grammys, the best approach is to let it all hang out with some good old fashioned self-deprecation.

Here are three clever promos created by Toronto agency john st., which introduced us to “Buyral” not too long ago, for the 2013 Cassie Awards, which apparently have been billed by the parties involved as the Canadian Effies. If nobody else cares about your commercials, at least you can add a trivial trophy to the banner of the agency website only clients will know about. I’ll leave you to the other two spots and the credits after the jump before the imaginary orchestra cuts me off.

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