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Posts Tagged ‘Tor Myhren’

Grey Has Apparently Resigned its E*Trade Biz (Update: Affirmative)

Well, this certainly comes as a surprise this morning. We’ve received what appears to be a legit memo sent from Grey New York president/CCO Tor Myhren and COO Michael Houston to staff regarding one of the agency’s most well-regarded accounts. Read on:

“After a spectacularly successful six-year run, we are resigning the E*TRADE Financial account.
We think it’s in both Grey’s and E*TRADE’s best interests. Think of the history we’ve made. It’s worth celebrating.
Across six Super Bowls, the street-wise baby became synonymous with the E*TRADE brand’s maverick, consumer-championing DNA, proving online investing is so easy a baby can do it.

The E*TRADE baby set new records for popularity and effectiveness in the Super Bowl, delivering sales success and unprecedented media buzz in broadcast, print and social media.  The commercials were ranked among the “most popular” on the game by CBS, USA TODAY, ADWEEK, ADVERTISING AGE, TIME, TIVO and NIELSEN, generating over 60 million YouTube views.  In addition, creative recognition for the baby and his friends included Effies, One Show, London International, AICP and D&AD honors. And it was also voted the best campaign in America two straight years by the Wall Street Journal.

E*TRADE, and all the terrific people we’ve worked with, have our everlasting gratitude and best wishes for continued success. We will always look back on this relationship as one of the best and most famously effective in Grey’s history.

Of course, we will do everything in our power to ensure a smooth transition over the coming months.

Thanks to everyone for all you’ve done on this game-changing account for Grey. Let us never forget this was the brand and the work that began our turnaround.

Tor and Michael.”

Sources familiar with the matter tell us it’s legit, and  if you want to recall some of the good times between Grey and its financial client, see above and below. From what we hear from, Grey “just though it’s time” to part ways with E*Trade, which we’ve been told has gone through seven CEOs since the relationship began.

 

Mike’s Hard Lemonade Brings Back Hard-to-Remember Celebrities

Grey New York wants to tell you that “It’s Never Not a Good Time for a Refreshing Mike’s.” Excuse the double negative (what about “It’s Always a Good Time…?), but to draw your attention away from the grammatical errors, they included some very, very random celebrity cameos from actor Martin Landau and rapper Coolio. The 30-second spots include some random rhyming that leads to a series of non-sequitors, hence the random celebrities. Random is the only way to describe this campaign.

Before watching these spots, I hadn’t thought of Landau and Coolio in years. Both are stored away firmly in the Club for G-List Celebrities Who Will Never Be Famous Again. In Landau’s defense, he’s 84 and had a memorable run of “Entourage” a few years back (not to mention his Oscar-winning turn as Bela Lugosi in Ed Wood). Coolio is Coolio. They both picked up paychecks in return for a loss of dignity. That’s advertising for you. Check out the Coolio spot and credits after the jump.

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Draftfcb, R/GA Among 2013 Facebook Studio Award Winners

Today, the social network has unveiled the winners of its second annual Facebook Studio Awards, which honors the ad industry and its various socially inclined campaigns from the last year. Among those making the grade this year, as chosen by a jury that included familiar names from the biz such as Colleen DeCourcy, Nick Law, Jeff Benjamin, Tor Myhren and Rob Reilly, are Draftfcb and 360i, which earned the top Blue Award for their “Daily Twist” work for Oreo. Other winners include R/GA, which made the list twice, once for Nike work and the other for the intriguing “One Copy Song”Facebook app the agency developed for Swedish rapper, Adam Tensta, a year ago (it’s also up for a Webby this year).

Grey NY Expands Relationship with Marriott, Adds PR Duties to the Mix

Marriott and Grey New York are getting that much closer as the brand has now awarded PR duties to the agency, thus expanding a relationship that began last September when the latter succeeded McGarryBowen as AOR for the hotel/resorts brand. No word yet, though, if president/CCO Tor Myhren and now-COO Michael Houston sent a short and sweet memo to staff like last time in regards to this latest win.

Instead, for now, we have this statement from Marriott VP of global brand PR John Wolf, who says, “We chose Grey for its expertise in integrated consumer brand marketing that will help us amplify the innovations Marriott is bringing to market to appeal to Gen X and Gen Y travelers. We were impressed by Grey’s passion, creativity and best-in-class PR practices to maximize the buzz factor across business and lifestyle media.”

We’re checking to see if there was a review for this. While we’re on the subject of Grey, we’re hearing from sources that the agency is still one of the finalists in the Gillette creative pitch and a decision is expected to made by this coming Monday. Update: There was no review for the Marriott PR biz; the appointment just grew out of Grey and the hotel brand’s existing ad relationship. Burson Marsteller, meanwhile, continues to handle corporate PR for Marriott.

Thursday Odds and Ends

-Hey, look, we were on to something with the LBi/MRY tips! Ten days ago, we posted this: “Anyways, back to LBi. Judging from today’s news, it appears tipsters were on to something regarding a merger, though it appears they were alluding to something albeit on a more local (NY) level. As recently as last Friday, we were getting tips like this: ‘Announcement is coming Feb 28th at Marquee NYC of the new agency rebrand. Unfortunately [there] is no rebrand. LBi NY is assuming the name of Mr Youth and LBi NY as you know it won’t exist anymore. CEO will be MRY’s Matt Britton and CCO will be Cedric Devitt, who will also see the other American offices. Judith Carr will be the office’s president. And since Razorfish and Digitas fall under Publicis like the new Mr Youth does, rumor has it that the new Mr Youth will be partnering with Digitas on future business.’” Anyhow, now AdAge has the “scoop” and clarification on the rather muddled matter.

-Talk about ballsy/awesome. VFX artist/designer Frank Jonen called out client Fitness SF, which allegedly stiffed him on payment, via a takeover of the latter’s own website. link

-RPA extends its “Honda Loves You Back” campaign for Valentine’s Day by teaming up with Honda Associates to respond in real-time to fans with a personalized valentine via Facebook, Twitter and Instagram.

-The AICP has launched its campaign film for the 2013 AICP Show (above), which features industry notables like Susan Credle, David Lubars and Tor Myhren revealing their reactions to a “booyah!” moment (here’s to you, ESPN’s Stuart Scott). You can also check out the AICP Next Awards film here.

-Former agency art director-turned-clothing designer Andrew “Atslopes” Thompson has paid tribute to Beyonce and Jay-Z on Valentine’s Day via new t-shirt/sweatshirt gear. link

-Publicis Groupe posted its 2012 results, which include 13.7 percent and 22.8 percent growth in revenue and net income, respectively. link

-Jeff Freedman, founder of Boston-based agency Small Army, offers some quick “relationship advice” on V-Day for clients, colleagues and marketers. link

-Contextual tech firm Vibrant Media welcomed former Undertone and Weather Channel exec James Coraci as VP of sales, Detroit.

-Culver City, CA-based agency Threshold Interactive claims to have orchestrated “the first brand represented rip of the now infamous Harlem Shake,” starring Herbie Hot Pocket. link; link

Grey NY Welcomes New CMO

Why should Bacardi hog all the spotlight? Grey New York has found a new chief marketing officer of its own in Jane Reiss, who has spent the last seven years at the City of New York’s official tourism, marketing & partnerships organization, NYC & Company. Reiss, who officially assumes the role of EVP/CMO at Grey NY effective immediately, served in the same role at her last gig, working on local/global tourism marketing outreach, retail, dining and entertainment marketing initiatives and leading biz dev teams for corporate partnerships with clients like AmEx, AT&T, JetBlue and Coca-Cola. Sounds like a busy job.

Now at Grey NY, Reiss will join the agency’s leadership team that president/CCO Tor Myhren and COO Michael Houston (her predecessor on the CMO position). Prior to NYC & Company, the exec spent nearly two decades at NYC full-service agency Margeotes Fertitta & Partners, last serving as managing director/partner.

Wednesday Odds and Ends

-After spending less than a year as CCO at Santa Monica-based Pitch, Eric Springer–aka, the creative force behind VW’s “The Force” spot–will be joining Draftfcb Orange County as EVP/CCO, effective Jan 2. Once he joins, Springer (above) will also be tasked with building a new “creative beachhead” for DFCB Los Angeles. We still prefer his party picture from the last time.

-DDB Canada (specifically the Vancouver office) has extended its AOR relationship with the Canadian Tourist Commission for another five years. The agency was picked following a “rigorous RFP process” that narrowed down the field from 35 to five Canadian agencies. No word on who they were, though. DDB Canada and CTC’s working relationship dates back to 2002.

-Gerry Graf, Tor Myhren, KBS+ Ventures’ Darren Herman and Percolate CEO/Barbarian Group alum Noah Brier are “Brand Geniuses” according to Gotham‘s “100 Most Powerful New Yorkers” list. link

-If you’ve ever dreamed of going into glassblowing but were too scared to actually try it, check out this app from the Martin Agency and unit9 that promotes the Virgina Museum of Fine Arts and its exhibit with famous glassblower, Dale Chihuly, called “Breathe Art into Life.”

-L.A.-based agency, mOcean, which just wrapped up its third and final “Ladies of Movember” episode and raised nearly $17.5K for the cause, has also created an interactive site around the film, Lincoln. link

-Walton | Isaacson has moved its L.A. office to a 17,500 square-foot space in Culver City.

-Blast Radius has developed a winter cocktail app for Bacardi. link

-Instagram voluntarily nixed its Twitter photo integration. link

Grey NY Leadership Cuts Straight to the Chase When it Comes to Marriott

By now, you’ve probably read or heard about the news that Grey New York has nabbed the Marriott Hotels & Resorts business, which resided with McGarryBowen for nearly a decade. Anyhow, without any pretense, pomp and/or circumstance, Grey NY prez/CCO Tor Myhren and managing director Michael Houston relayed the good news to staff like this:

“We’re going to keep this short and sweet.

Grey just won the Marriott Hotels and Resorts business, beating out mcgarrybowen and JWT in the final round.

Congratulations, people. This is huge.

The news will hit the press shortly.

Stay tuned for celebration details…

Tor and Michael”

Well, the news definitely did hit the press, but thanks to Marriott’s stellar PR work, it didn’t hit our inbox til late in the evening. No need to repost the reasons why Marriott tapped Grey, but the agency did beat out McGB and JWT for the biz. Meanwhile, Marriott’s agency relationships with MEC, Anomaly, Team One and other creative and specialized agencies throughout its global operations were not affected in this review.

Thursday Odds and Ends

-Deep Focus CEO Ian Schafer explains why be became the “invisible Obama.” link

-Eric Silver & company at Amalgamated have renamed their New York shop Silver & Partners. link

-Here’s an animated infographic of NFL week one as seen through the eyes of Madden NFL 13. link

-AKQA CCO Rei Inamoto and Grey NY president/CCO Tor Myhren are among the 2012 inductees in the AAF’s Advertising Hall of Achievement. link

-Volvo takes an interest in Pinterest, partners with Bay Area blogger Victoria Smith. link

-BBH wants us to “believe in zero” in a new PSA for UNICEF (above).

-Jack Link’s Sasquatch is taking its presidential bid seriously as evidenced by a new wild postings effort from Carmichael Lynch. link

-As has been widely reported, USA Today has unveiled a major redesign across all platforms. link

-Not to be outdone, eBay has revealed its new, dare way say refined, logo. link

-Many folks are none too pleased with Apple over its new iPhone 5 connector. link

Friday Odds and Ends

-Grey NY CCO/president Tor Myhren thinks Tom Cruise is, like, the greatest actor ever. link

-Just like Halo 3, AKQA adds a digital imprint to the next game in the franchise. link

-Deutsch NY executive assistant Ethan Bull has released a graphic novel, don’t cha know. link

-We’re still trying to find out what The Sevens are (above), but we do know that interactive agency Secret Location is behind the effort.

-ICANN’s domain name “Reveal Day” will take place on June 15. link

-A former Coca-Cola exec wants to repay “a karmic debt.” link

-GM is now having its issues with the major networks when it comes to ad pricing. link

 

 

 

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