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Posts Tagged ‘Tor Myhren’

Fabiano Takes Over as Grey NY Chief Talent Officer

A month after Natalia Schultz resigned as chief talent officer at Grey NY, the agency has found her replacement in Lisa Fabiano, who you might remember held the same title at Enfatico and Euro RSCG Worldwide prior to that. For the last year, Fabiano has served as general manager at New York marketing firm, HNW. Check out Grey NY president/CCO Tor Myhren and managing director Michael Houston‘s message to staff regarding Fabiano’s arrival verbatim after the jump.

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Here’s the Memo Regarding Grey’s Radio Shack Win

Well, can’t win ‘em all, BSSP, which had handled the Radio Shack account for the last three years. After a six-month review, Grey New York has followed up its Emergen-C win by picking up creative duties for f0r the electronics retailer, which always seems to have a nice pair of headphones handy. Anyhow, here’s the memo sent from Grey CEO Jim Heekin, president/CCO Tor Myhren and managing director Michael Houston:

“We wanted to share the tremendous news with you that Grey New York has won the Radio Shack account after a hard-fought competition that began five months ago.  Radio Shack spent nearly $210 million last year, making this win one of the largest in our history and one of the largest reviews in our industry this year.

We will lead creative strategy and execution for Radio Shack’s entire marketing ecosystem: in stores, television, online, social media, mobile media, digital media, print, outdoor and other categories including Hispanic communications across all channels.

Radio Shack is one of America’s leading national retailers of mobile/technology products with 34,000 employees and over 7,000 locations.

Congratulations and thanks to Suresh Nair, Rick Cusato, Alex Lubar, Deb Freeman, Claudia Strauss (Alliance), Doug Livingston, Jeff Odiorne, Andrew Speyer (Wing) and everyone who gave their all to this incredible effort.  We are going to hit the ground running and we’ll need every ounce of your creativity and commitment going forward.

Our new client said “Grey ranks among the most respected, innovative and creative agencies in the advertising landscape.  We are thrilled for the opportunity to collaborate with this team as we continue transforming our brand.”  We couldn’t say it better ourselves or be more proud of you.

Enjoy your holiday weekend.

Cheers,
Jim, Tor and Michael”

Grey Promotes Livingston, Forms Possible Worldwide Partnership

Don’t sound the death knell for Possible Worldwide just yet. Though the Austin office might have disappeared and some of its top execs have defected in recent months, the WPP interactive operation is still thriving according to a memo penned by Tor Myhren and Michael Houston, president/CCO and managing director, respectively, of sister agency Grey New York. It appears that a “strategic partnership” has been formed between the sibling shops and as part of Grey NY’s increased focus on digital, the agency promoted five-year vet Doug Livingston (pictured) to EVP, director of digital integration while also solidifying its digital leadership. But why spoil the rest, read on in full after the jump.

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DirecTV Chronicles the Consequences of Cable

From the minds behind the AgencySpy Hall and Oates tribute, Grey NY, come three new spots for DirecTV.

Fans of miniature fauna might be initially disappointed by a lack of tiny giraffes, but viewers will no doubt gain invaluable knowledge after watching any of these three ads. So, frustration with cable could eventually lead to being beaten by three less-than-reputable characters and left to die in a roadside ditch? Well, if you lose an eye after a racquetball takes a bad bounce, the rest certainly seems plausible. Lesson learned.

If you’ve ever seen a baby looking as though he or she is about to attend a Judas Priest concert, you know that something has probably gone awry in that poor child’s family. No grandparent wants to see their grandchild in a dog collar, do they? Hey, if this spot doesn’t convince people to switch to satellite, at least it can make some parents second-guess their child’s manner of dress. Credits, and a warning about taking in stray animals, follow after the jump.

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Grey NY Guys Pen a Song for You, ‘Agency Spies’

Ah, the anonymous tips box has been a blessing as usual. A short while ago, this piece of work arrived and after viewing, we can only say that we cracked up at this Hall & Oates send-up that stars Grey New York president/CCO Tor Myhren and managing director Michael Houston. The pair and the rest of their “band” took the time to star in a cheesy video and pen this love letter to you, AgencySpy commenters. What can we say except that we’re flattered by this shout-out that nicely captures the tone of many a thread on this here site.

Here’s a Quick Note from the Grey Brass Regarding Mike’s

As you may know by now, Grey has won the $10 million Mike’s Hard Lemonade creative biz, beating out DDB (which we mentioned was a finalist two weeks back) in the end. Since it seems that this is Mike’s fourth agency in four years, one can only hope that Grey hits the two-year mark at the least. Anyhow, Grey NY’s CCO/president Tor Myhren (who’s already gotten plenty of attention from us today) and managing director Michael Houston sent a quick note to staff this afternoon regarding the good news. See below:

“Hello Grey NY.

We know it’s a been a grueling couple of weeks with tons of new business pitches and client work. Well, it’s beginning to pay off.

We were just informed by the Mike’s Hard Lemonade client that we have won their account, having prevailed over DDB Chicago in the final round.

We should all be proud of this win because it is indicative of the great creative agency we have become.

Huge thanks to y’all at 200 Fifth for making this agency so awesome and famously effective.

Tor and Michael”

Tor Myhren Apparently Stole the Show at Mashable Media Summit

It appears that Grey New York president/CCO Tor Myhren made quite the impression on the folks at Mashable, who said he was perhaps “the most memorable speaker” at their Media Summit that took place on Nov. 4 at the Times Center in NYC. Why? Well, in case you missed it, like we did, Myhren apparently sealed the deal by talking about sealing the deal as the title of the video hints at. There is a point to Myhren’s amusing tale, which transports us back to 1986 and his “pseudo-punk rock” days in Denver. If you have 18 minutes to spare (it’s almost lunchtime here on the East Coast, isn’t it?) check out a story that could basically have been the prequel to Superbad.

Cubes: An Inside Look at Grey’s NYC Headquarters

In this episode of “Cubes,” we tour the New York headquarters of Grey, one of the oldest ad agencies in the world. Located just off Manhattan’s Madison Square Park, the office features a huge rooftop terrace, “Mad Men”-era furniture, and a bed that doubles as a meeting room.

Your tour guide for this episode of “Cubes” is the affable Michael Houston, who was officially named managing director at Grey New York two weeks ago. The vast floor space is all yours, sir.

For more videos, check out Mediabistro.tv, and be sure to follow us on Twitter: @mediabistroTV

KBS+P Veteran Strauss Joins Grey’s Alliance as CEO

It’s been a while–well, about a year or so to be exact–since we’ve heard a peep from Grey’s entertainment/lifestyle arm, Alliance, but the unit has made a big hire today in Claudia Strauss, who joins as chief executive officer. Strauss was the creator and founding president of Kirshenbaum Bond Senecal + Partners’ PR/promotions division, LIME, where she spearheaded efforts including the first U.S. pop up store for Delta, the first affinity card for HBO and the first consumer-generated coupon for Lucky Brand Jeans and more recently, Lexus “Dark Ride”  and “Darkcasting” (where she happened to partner with Skinny, the agency that currently employs a certain former colleague of mine).

Strauss had also served as managing partner at KBS+P since 1999 and her move now to Alliance marks one of Tor Myhren‘s first major hires since taking over as president of Grey NY last December.

 

Caesars Taps G2 as Promo AOR

After what seemed like a fairly rocky 2010 at G2, is 2011 looking up for the agency? It’s probably still too early to tell but they’ve got more positive news to report as G2′s now been named promotional AOR for Caesars Entertainment Corp, parent of brands including Caesars, Bally’s, Harrah’s and World Series of Poker.

We’ve been told that there was a promotional review dating back to a year-and-a-half ago that G2 did not initially participate in. But after finally meeting in February, the agency tells us that “everything clicked” and it won the assignment. As a result, G2 will assume creative and strategic responsibilities for national and local multi-platform campaigns for Caesars.

Still, while G2′s nabbed this latest business and was also “instrumental” in the Ally win according to the memo from Jim Heekin and Tor Myhren in late March, we’re not ready to call it a hot streak just yet. Guess we’ll have to stay tuned.

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