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Posts Tagged ‘Tor Myhren’

Grey NY Welcomes New CMO

Why should Bacardi hog all the spotlight? Grey New York has found a new chief marketing officer of its own in Jane Reiss, who has spent the last seven years at the City of New York’s official tourism, marketing & partnerships organization, NYC & Company. Reiss, who officially assumes the role of EVP/CMO at Grey NY effective immediately, served in the same role at her last gig, working on local/global tourism marketing outreach, retail, dining and entertainment marketing initiatives and leading biz dev teams for corporate partnerships with clients like AmEx, AT&T, JetBlue and Coca-Cola. Sounds like a busy job.

Now at Grey NY, Reiss will join the agency’s leadership team that president/CCO Tor Myhren and COO Michael Houston (her predecessor on the CMO position). Prior to NYC & Company, the exec spent nearly two decades at NYC full-service agency Margeotes Fertitta & Partners, last serving as managing director/partner.

Wednesday Odds and Ends

-After spending less than a year as CCO at Santa Monica-based Pitch, Eric Springer–aka, the creative force behind VW’s “The Force” spot–will be joining Draftfcb Orange County as EVP/CCO, effective Jan 2. Once he joins, Springer (above) will also be tasked with building a new “creative beachhead” for DFCB Los Angeles. We still prefer his party picture from the last time.

-DDB Canada (specifically the Vancouver office) has extended its AOR relationship with the Canadian Tourist Commission for another five years. The agency was picked following a “rigorous RFP process” that narrowed down the field from 35 to five Canadian agencies. No word on who they were, though. DDB Canada and CTC’s working relationship dates back to 2002.

-Gerry Graf, Tor Myhren, KBS+ Ventures’ Darren Herman and Percolate CEO/Barbarian Group alum Noah Brier are “Brand Geniuses” according to Gotham‘s “100 Most Powerful New Yorkers” list. link

-If you’ve ever dreamed of going into glassblowing but were too scared to actually try it, check out this app from the Martin Agency and unit9 that promotes the Virgina Museum of Fine Arts and its exhibit with famous glassblower, Dale Chihuly, called “Breathe Art into Life.”

-L.A.-based agency, mOcean, which just wrapped up its third and final “Ladies of Movember” episode and raised nearly $17.5K for the cause, has also created an interactive site around the film, Lincoln. link

-Walton | Isaacson has moved its L.A. office to a 17,500 square-foot space in Culver City.

-Blast Radius has developed a winter cocktail app for Bacardi. link

-Instagram voluntarily nixed its Twitter photo integration. link

Grey NY Leadership Cuts Straight to the Chase When it Comes to Marriott

By now, you’ve probably read or heard about the news that Grey New York has nabbed the Marriott Hotels & Resorts business, which resided with McGarryBowen for nearly a decade. Anyhow, without any pretense, pomp and/or circumstance, Grey NY prez/CCO Tor Myhren and managing director Michael Houston relayed the good news to staff like this:

“We’re going to keep this short and sweet.

Grey just won the Marriott Hotels and Resorts business, beating out mcgarrybowen and JWT in the final round.

Congratulations, people. This is huge.

The news will hit the press shortly.

Stay tuned for celebration details…

Tor and Michael”

Well, the news definitely did hit the press, but thanks to Marriott’s stellar PR work, it didn’t hit our inbox til late in the evening. No need to repost the reasons why Marriott tapped Grey, but the agency did beat out McGB and JWT for the biz. Meanwhile, Marriott’s agency relationships with MEC, Anomaly, Team One and other creative and specialized agencies throughout its global operations were not affected in this review.

Thursday Odds and Ends

-Deep Focus CEO Ian Schafer explains why be became the “invisible Obama.” link

-Eric Silver & company at Amalgamated have renamed their New York shop Silver & Partners. link

-Here’s an animated infographic of NFL week one as seen through the eyes of Madden NFL 13. link

-AKQA CCO Rei Inamoto and Grey NY president/CCO Tor Myhren are among the 2012 inductees in the AAF’s Advertising Hall of Achievement. link

-Volvo takes an interest in Pinterest, partners with Bay Area blogger Victoria Smith. link

-BBH wants us to “believe in zero” in a new PSA for UNICEF (above).

-Jack Link’s Sasquatch is taking its presidential bid seriously as evidenced by a new wild postings effort from Carmichael Lynch. link

-As has been widely reported, USA Today has unveiled a major redesign across all platforms. link

-Not to be outdone, eBay has revealed its new, dare way say refined, logo. link

-Many folks are none too pleased with Apple over its new iPhone 5 connector. link

Friday Odds and Ends

-Grey NY CCO/president Tor Myhren thinks Tom Cruise is, like, the greatest actor ever. link

-Just like Halo 3, AKQA adds a digital imprint to the next game in the franchise. link

-Deutsch NY executive assistant Ethan Bull has released a graphic novel, don’t cha know. link

-We’re still trying to find out what The Sevens are (above), but we do know that interactive agency Secret Location is behind the effort.

-ICANN’s domain name “Reveal Day” will take place on June 15. link

-A former Coca-Cola exec wants to repay “a karmic debt.” link

-GM is now having its issues with the major networks when it comes to ad pricing. link

 

 

 

Fabiano Takes Over as Grey NY Chief Talent Officer

A month after Natalia Schultz resigned as chief talent officer at Grey NY, the agency has found her replacement in Lisa Fabiano, who you might remember held the same title at Enfatico and Euro RSCG Worldwide prior to that. For the last year, Fabiano has served as general manager at New York marketing firm, HNW. Check out Grey NY president/CCO Tor Myhren and managing director Michael Houston‘s message to staff regarding Fabiano’s arrival verbatim after the jump.

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Here’s the Memo Regarding Grey’s Radio Shack Win

Well, can’t win ‘em all, BSSP, which had handled the Radio Shack account for the last three years. After a six-month review, Grey New York has followed up its Emergen-C win by picking up creative duties for f0r the electronics retailer, which always seems to have a nice pair of headphones handy. Anyhow, here’s the memo sent from Grey CEO Jim Heekin, president/CCO Tor Myhren and managing director Michael Houston:

“We wanted to share the tremendous news with you that Grey New York has won the Radio Shack account after a hard-fought competition that began five months ago.  Radio Shack spent nearly $210 million last year, making this win one of the largest in our history and one of the largest reviews in our industry this year.

We will lead creative strategy and execution for Radio Shack’s entire marketing ecosystem: in stores, television, online, social media, mobile media, digital media, print, outdoor and other categories including Hispanic communications across all channels.

Radio Shack is one of America’s leading national retailers of mobile/technology products with 34,000 employees and over 7,000 locations.

Congratulations and thanks to Suresh Nair, Rick Cusato, Alex Lubar, Deb Freeman, Claudia Strauss (Alliance), Doug Livingston, Jeff Odiorne, Andrew Speyer (Wing) and everyone who gave their all to this incredible effort.  We are going to hit the ground running and we’ll need every ounce of your creativity and commitment going forward.

Our new client said “Grey ranks among the most respected, innovative and creative agencies in the advertising landscape.  We are thrilled for the opportunity to collaborate with this team as we continue transforming our brand.”  We couldn’t say it better ourselves or be more proud of you.

Enjoy your holiday weekend.

Cheers,
Jim, Tor and Michael”

Grey Promotes Livingston, Forms Possible Worldwide Partnership

Don’t sound the death knell for Possible Worldwide just yet. Though the Austin office might have disappeared and some of its top execs have defected in recent months, the WPP interactive operation is still thriving according to a memo penned by Tor Myhren and Michael Houston, president/CCO and managing director, respectively, of sister agency Grey New York. It appears that a “strategic partnership” has been formed between the sibling shops and as part of Grey NY’s increased focus on digital, the agency promoted five-year vet Doug Livingston (pictured) to EVP, director of digital integration while also solidifying its digital leadership. But why spoil the rest, read on in full after the jump.

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DirecTV Chronicles the Consequences of Cable

From the minds behind the AgencySpy Hall and Oates tribute, Grey NY, come three new spots for DirecTV.

Fans of miniature fauna might be initially disappointed by a lack of tiny giraffes, but viewers will no doubt gain invaluable knowledge after watching any of these three ads. So, frustration with cable could eventually lead to being beaten by three less-than-reputable characters and left to die in a roadside ditch? Well, if you lose an eye after a racquetball takes a bad bounce, the rest certainly seems plausible. Lesson learned.

If you’ve ever seen a baby looking as though he or she is about to attend a Judas Priest concert, you know that something has probably gone awry in that poor child’s family. No grandparent wants to see their grandchild in a dog collar, do they? Hey, if this spot doesn’t convince people to switch to satellite, at least it can make some parents second-guess their child’s manner of dress. Credits, and a warning about taking in stray animals, follow after the jump.

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Grey NY Guys Pen a Song for You, ‘Agency Spies’

Ah, the anonymous tips box has been a blessing as usual. A short while ago, this piece of work arrived and after viewing, we can only say that we cracked up at this Hall & Oates send-up that stars Grey New York president/CCO Tor Myhren and managing director Michael Houston. The pair and the rest of their “band” took the time to star in a cheesy video and pen this love letter to you, AgencySpy commenters. What can we say except that we’re flattered by this shout-out that nicely captures the tone of many a thread on this here site.

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