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Posts Tagged ‘Tracy Crowell’

Oreo’s Reclaims Dubious Distinction at Tracy Awards

It’s that time of year again (well, it’s only been twice) and Salt Lake City-based ad guy Tracy Crowell is here to bring you the 2010 version of his salute to the worst or worst in advertising. Once again, Oreo’s makes the grade with another ad starring Eli Manning, who according to the Tracys is just as equally adept at tanking a campaign as his brother Peyton is at throwing INTs this season. Other honorees include the ridiculous Summer’s Eve print campaign, State Farm and Heineken. See the full list here.

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Salt Lake City = The Next Interactive Mecca?

As part of our ongoing collaboration with the Egotist network, we present the inaugural column from the Salt Lake City Egotist, which lists and assesses a variety of shops in Mormon country, a destination that could be, if not already, an interactive hotbed. Let’s see what SLC has in store for us, shall we?

In the land of milk and honey, some things change, yet, some stay the same. Salt Lake has never been a place known for its creative powerhouses, but it is quietly turning into a mecca for some really outstanding interactive work.

Our local McCann office is busy slaving away on B2B Microsoft work that is unfortunately never good enough to make an appearance on either the Egotist or AgencySpy. Yet, with over 80 people in SLC, we wonder how so many bodies can churn out nothing worth talking about.

Struck made headlines earlier this year when the bought ailing, but highly creative shop, Axiom. This gave both shops a much needed lift – big design firepower in the folks that were at Axiom for Struck and a cash infusion for Axiom’s talented but poorly run business. It also resulted in the worst name choice for any agency we have ever seen. In a complete blunder that both should have known better of, they decided to smash the names together into the ugly mouthful that is Struck/Axiom, and they don’t like it when you drop the Axiom.

These guys continue to make strong headway as one of the most creative design-oriented forces out there. Winning a ton of project work direct from Pepsi, and a stunning rebrand of TCBY.

Read on after the jump…

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