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Posts Tagged ‘Travis Robertson’

The ‘Yellow King’ Plugs for the Bruins

Ahh yes, its playoff time in both the NBA and NHL and Arnold Worldwide’s hometown hub is taking the reins on the latter by adding Glenn Fleshler–aka the “Yellow King” from HBO’s True Detective–to its roster. In case you didn’t know, the Bruins are rocking it in hockey this year and Fleshler plays a role in the second spot following “The Calm” up above dubbed “The Wolfpack.” As a sort of semi-casual hockey fan who’s more interested in the NBA playoffs, I can still rejoice in the intensity, etc. Check out credits after the jump.

 

 

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Since Arnold’s at a Loss for Words, Let’s Fill in Blanks Regarding its Promotions (Updated)

We’re not sure why no one from the Arnold camp chimed in on this after hours of inquiry, but ah well, we’re never one to throw stones. There’s, for better or worse, the commentariat, for that. Anyhow, Wade Devers (pictured, smiling, left), a 14-year, Boston-based AW vet who most recently served as group creative director on work for Jack Daniel’s, has been bumped up to ECD.

In turn with the Devers promotion, we hear from those in the know that Arnold Boston has bumped up ACD/art director Travis Robertson, who’s spent approximately two-and-a-half years with said agency, to VP/creative director. Along with Robertson, Arnold, promoted Robertson’s cohort and most recently ACD/copywriter Greg Almeida to the same role.

Update: As the world turns, we’ve got some color to add to this tale, with Arnold folks telling us that the new ECD role filled by Devers will position him as second in command under Arnold’s managing partner/CCO, Pete Favat. He and Pete will divide responsibility across all accounts. Specifically, Devers will oversee Jack Daniel’s, CVS, Fidelity Investments, McDonald’s, Carnival Cruise Lines, CFP, Huntington, Bank Midwest, and Carbonite clients. Additionally, Wade will help to expand the agency’s design capability and work with Favat to refine the Creative vision and structure.

And, for background:

“Wade was originally hired by Pete back in 1999 as a Senior Art Director and since then has worked on Royal Caribbean, Silk Soy Milk, Fidelity, Monster.com, and Celebrity Cruises. His last promotion to EVP/GCD, [head of art] was in 2008.”

Jack Daniel’s Celebrates America’s Hand-Crafted, Independent Spirit

“Craft is about a commitment to a standard, and to a way of doing things…a real appreciation of doing things the right way,” Christian Helms, an Austin, TX native who’s one of Jack Daniel’s annual Independence Day poster creators. This year, Arnold Worldwide’s moving from Yee-Haw Industries and working with independent artists from not only Austin, but Berkeley, CA and Brooklyn, NY to create hand-made posters representing the importance of tradition and craft.

The American whiskey brand documented each poster-maker’s process, reflecting the time and energy put into their unique creations. Jack Daniel’s still mass-manufactures their whiskey (otherwise you couldn’t buy it for 15.00 at your local liquor store), but this campaign gets at the down-home, historic roots of the amber liquid creators.

The videos are featured on Jack Daniel’s newly redesigned website (also an homage to the history behind the brand) and on Facebook. They’ll also be shown in bars across the nation, alongside the finished posters.

America the Beautiful: where independent artists, international agencies, and whiskey giants celebrate together. Happy fourth!

More images, videos, and credits after the jump.

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Former Child Actor-Turned-Ad Guy Launches Ad Resource Hub

Tired of juggling sites for your creative needs? Constantly searching Craigslist for talent? Do you go to a website for a font, then one for a background and another for a stock photo? Well, there’s a new website out there for creatives that that looks like it essentially serves as one big aggregate of ad resources (well, we guess that was already hinted at in the tagline).

Scotch & Ginger seems to cover all the bases, with separate categories set aside for items like color, textures, type and tutorials as well as a visual talent gallery featuring illustrators, photographers, interactive types, TV/film people, etc. The site is the brainchild/side project of one Travis Robertson, an AD/CW who currently works at Arnold Worldwide in Boston but began working as a child actor in his pre-teens (working alongside Christina Ricci and Spielberg), then ventured into an obvious second career as a professional muay thai fighter before studying Art Direction and Design at The Portfolio Center.