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Posts Tagged ‘Trevor Gourley’

Grip Limited Designs World’s Most Boring Arcade Game for Taco Bell

Taco Bell fans north of the border have been waiting patiently for Cool Ranch Doritos Locos Tacos to arrive in Canada. So to mark their arrival, Grip Limited designed an arcade game that made them wait a little bit longer.

They created a custom 8-bit “arcade game, called “The Waiting Game,” that “simulated all the excitement and high-octane action of patiently waiting in line.” Players could string together moves like “yawn,” “tap foot,” “check watch” or “chew gum.” The game was placed outside a Taco Bell location in downtown Toronto, and, soon enough, a line formed. To play a game about waiting in line. Since they aren’t complete sadists, Taco Bell rewarded players who made it through “The Waiting Game” by letting them be some of the first people in Canada to try the Cool Ranch Doritos Locos Taco, free of charge. You can see the promotion in action in the video above, and play on online version of the game here. Stick around for credits after the jump. Read more

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Grip Limited Raises Testicular Cancer Awareness with Ballsy Campaign


Toronto-based Grip Limited have a new campaign for Testicular Cancer Canada that’s, well, ballsy.

The agency employed risque humor to raise testicular cancer awareness and get more guys to self-examine regularly. Built around the tagline, “No one’s going to check them for you,” Grip’s two TV spots, directed by Matt Swanson, show men receiving testicular exams from unexpected sources, resulting in some pretty ridiculous (and funny) situations. In the first, and more successful spot, “Cop,” a guy is pulled over for a broken taillight. “Let me see your driver’s license,” says the cop, “….aaaand your testicles.” The humor in the spot comes from the resultant avoidance (and non-avoidance) of eye contact and awkward looks during the exam. “Mechanic” is basically the same idea, but with a mechanic in an auto body shop instead of a cop. It could just be that I viewed “Cop” first, but something about it just wasn’t as funny. Nevertheless, both spots make admirable use of humor to make a message that’s all too often forgotten memorable, an admirable accomplishment, especially when you consider the prevalence of testicular cancer.

“Testicular cancer is the most common cancer in men ages 15-29”, explained Testicular Cancer Canada founder Cheryl Perry explained . “If you try to sit these guys down and teach them something, they might tune you out. But if you make them laugh, they’ll remember what you’re saying”.

In addition to the TV spots, the integrated campaign, which is timed to coincide with Testicular Cancer Awareness Month, also features radio advertising from Pirate Toronto and an online testicular cancer “remote scanner.” As you might have guessed, the remote scanner asks dudes to place their balls on their phone screen only to display an error message telling them to check their balls themselves. Stick around for credits and “Mechanic” after the jump. Read more

Guy Trades Dignity, Respect for Lifetime Supply of Doritos Locos Tacos

In exchange for a lifetime supply of Doritos Los Tacos, Tyler agrees to get a tattoo…of a taco…on his arm. It’s relevant because Toronto Taco Bells decided to keep DLT on their menus permanently after a trail run. Aside from the unintended sexual connotations of a taco tattoo, Tyler fails to realize that in a few decades, it’s possible that Taco Bell takes the tacos off their menu (though we’ve been told they’re “permanent” in Canada). Not guaranteed, but possible, and then he has a tattoo of an obsolete offering from Taco Bell. Tyler is maybe 50 or 60 at this point and thriving as an MP in Toronto. If this scenario plays out, does Tyler still get the tacos for life? Would love to get a copy of his contract.

The spot itself, from Toronto shop Grip Limited, is not as exciting as the idea behind it. Fairly simple, guy walks into tattoo parlor, gets tattoo, confirms stereotypes by saying things like, “I’ve been a fan of Taco Bell since I was ten years old,” even though he looks about 26. I’d have to imagine the kind of person who finds this spot cool already eats Doritos Los Tacos regularly, has half-serious plans to move to Colorado or Uruguay, and is probably between the ages of 15-19. If not, then I’ve really overestimated the collective common sense of humanity. Credits after the jump.

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Pizza Hut Pioneers ‘Dip Hop,’ But The Pizza is Still Gross

Making music with Pizza Hut pizza? Well, it sure as hell beats eating it.

Toronto agency Grip Limited took a fun idea and ran with it for their celebration of Pizza Hut Canada reaching a quarter of a million fans on Facebook. They hardwired 12 of their dipping sauces (designed to distract you from the awful taste of their pizza) to become a kind of interactive keyboard. The sauces were then “played” by being dunked with pizza by a DJ/composer/whatever you call a dude who makes music by dunking pizza in dip, to create the first song performed with pizza. (Why hasn’t anyone done this yet?)

Although I was skeptical about this process yielding anything that actually sounds like music, Pizza Hut and Grip Limited pull it off surprisingly well. It’s not Timbaland or anything, but hey, it was made with pizza. They fail, however, at making the pizza look even remotely appetizing.

Has Pizza Hut just created a new genre of music/use for pizza? Your move, Domino’s. Read more

Take That, Dominos. Pizza Hut Enlists Artist to Live-Draw Fan Requests for Box Art

Fresh off of its April Fools stunt, Toronto agency Grip Limited once again lands on our radar with this effort for client, Pizza Hut Canada, in which said shop has commissioned the services of an artist (waiting on the name) to live-draw requests for the chain’s box art this afternoon. From what we’ve been told, this part of the brand’s celebration of gaining 200,000 fans of its Canadian operations on Facebook, and in the process, Grip is getting requests via comment threads on Twitter, Facebook and YouTube. For some reason, those at Grip choose to go through our tips box to send us material, hence the lack of credits or any other proper attribution. You know where to reach us, gang, so please oblige.

Update: And just like that, your Grip Ltd. credits after the jump.

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Your Infographic of the Day: So, This is What an Agency Looks Like

The art director/copywriter combo of Julia Morra and Trevor Gourley, respectively, offer up their pseudo-scientific breakdown of the ad agency. The pair is currently working at Toronto shop Grip Limited, which has a homepage that’s surprisingly 10x busier than this infographic. Tipsters say that with this visual narrative, Grip “holds the mirror up to itself.” We’ll take their word for it, but is this presentation too far off? See the rest here.