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Posts Tagged ‘Tuomo Virtanen’

Firehouse Helms Simple, Effective ‘Forest’ Spot for Interstate Batteries

Dallas-based agency Firehouse created this simple, yet clever and effective spot for Interstate Batteries.

The 30 second “Forest” depicts an overgrown forest swallowing up a long-abandoned ’52 Ford Mainline with weeds and vines. Although the car is overrun with vegetation, its battery is still going strong, evidenced by the song blasting from the radio. “No battery lasts longer,” the spot claims, ending with the tagline “Interstate Batteries Outrageously Dependable.” It’s a refreshing, no-frills approach devoid of such new-fangled devices as campaign hashtags or social media tie-ins. Hell, it doesn’t even need actors or voiceovers. “Forest” is simply concerned with delivering its message in as direct a way as possible, which it does adeptly over the course of its 30 seconds. Credits after the jump. Read more

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Thursday Odds and Ends

 

-Sir Martin Sorrell & Co. at WPP have released their Q3 report. Among other things, the holding company reports a seven-percent revenue increase from last year. link

-R/GA don Bob Greenberg, Martin Agency president Mike Hughes and BBH co-namesake Sir John Hegarty are among the inductees at the AAF’s 65th Advertising Hall of Fame ceremonies, which take place April 7, 2014 in NYC. The Walt Disney Company is the corporate inductee. link

-Speaking of WPP, Rockfish, which is housed within the WPP Digital network, has launched a new site for new client, national fast-casual chain Corner Bakery Cafe. link

-Nikon heads to the Scottish plains for the first of a handful of teasers to promote its retro-style DSLR camera (above). link

-Here are your judges for One Club’s 2013 OneScreen Short Film Festival. link

-Cinematographer Tuomo Virtanen has joined the roster of Pacific Palisades creative management firm, colleen. Here’s Virtanen’s reel.

-According to Campaign, pharma giant GlaxoSmithKline has put its global digital account up for review. link

-San Francisco/L.A.-based creative studio Portal A, which produced this effort for L’Oreal’s Vichy earlier this year, has acquired viral video production company, Seedwell.

-According to WSJ, Twitter plans to sell shares for $17-$20 each. link

-YouTube is reportedly readying its music subscription service for as soon as December. link