DigitasLBi taps Usain Bolt in a new online ad called “Faster Delivery.”
In the 60-second spot, Bolt is given the task of delivering a pair of Pumas. Before the man handing off the sneakers can even give him the name and address, the world’s fastest man is off, speeding through the streets toward his destination. Twelve minutes later, he arrives and the surprised recipient requests a selfie. Part of the “Forever Faster” campaign, the spot is being promoted through social media by both Puma and Bolt himself. It’s a simple idea, but kind of a fun one, and Puma is banking on fans of Bolt and the brand sharing it.