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Posts Tagged ‘Venables Bell & Partners’

Venables Bell & Partners Veers Off-Script for Audi

Here’s another clever entry in the “meta/self-aware” category via Venables Bell & Partners for client Audi.

The first spot is particularly appropriate considering the fact that it will run during tonight’s Emmy Awards:

The second spot offers a brief extension of that intro after the jump.

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Friday Odds and Ends


-SKYY Vodka launched the latest spot in its “West of Expected Series” created by Venables Bell & Partners (above).

-Deutsch LA, R/GA LA and Innocean wrapped up their pitches for smartphone case maker Mophie this week.

-Brown-Foreman, maker of liquors like Jack Daniels and Southern Comfort, just launched a media agency review.

-Zach Pentel, Director of Digital Strategy for BBDO NY, has left the agency. Rebecca Nadillo will now lead its strategy efforts.

-Randy Duax, former VP of executive recruitment at WPP New York, will be moving to Singapore to oversee recruiting in that country as well as Shanghai, Tokyo and Sydney. Does this move portend WPP’s further expansion into the Asia Pacific region?

-Edward Stojakovic joined FCB Chicago as vice president, director of user experience planning.

-Business Insider posted its “36 Most Creative Women in Advertising Right Now” list this week. But you already knew that, didn’t you?

Venables Bell and Reebok Serve Up a Side of Bacon for the 2014 CrossFit Games

BACON

If you thought bacon was merely the provenance of artisanal hipsters and long past the food du jour, the fellows at Venables Bell & Partners, USA found a new way for client Reebok to reach pig heaven.

Since we tend to eat our bacon more for fun and less for sport, we were intrigued to learn that bacon is also a key snack for those on the Paleo Diet, which counts hardcore members of the  CrossFit community as disciples. We all know how great bacon tastes, but did you know CrossFit types post bacon-inspired selfies and memes touting its salty goodness as they put themselves through punishing workouts?

In honor of the impending CrossFit Games, Reebok thought it would be a fun idea to serve up some “Reebok Bacon” to the cult of CrossFit and the fans that cheer them on in the stands.

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Final Cut, Backyard Sign New Directors

C StruthersCreative editorial company Final Cut added Oscar-nominated editor Crispin Struthers, best known for his work with director David O. Russell, to its roster.

Struthers–who received Academy Award nominations for his editing work on Russell’s last two films “The Silver Linings Playbook” and “American Hustle”–will join the facility in its Los Angeles office to do creative work for clients.

Beyond his film pedigree, Struthers has a history in advertising: he began his career in the TBWA\Chiat\Day editorial department.

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Does Anyone Still Work at VB&P?

While agencies are still going through layoffs, the folks at Venables Bell & Partners seem to have tons of free time to make dreck like this video. From the bullshit storyline, it sounds like Venables is looking to rebrand? Huh? Ya, I still don’t know who they are, and Biggie Smalls might be rolling over in his grave after this clip that looks like a ripoff of the late rapper’s “Hypnotize” video. Wait, is this a plug for a new Jersey Shore, based in San Fran? Because that’s what it looks like. I’d love to see how much of the company budget they blew on this piece of crap. And monogrammed hats…REALLY VB & P DOUCHES? REALLY??

Update: Like our commenters say, sources tell us that individual employees got together, wrote and produced the video without VB&P management knowing about the video or its content. They entered it in a talent show and won. From what we hear, the VB&P brand has nothing to do with this.  Here’s a link for reference.