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Posts Tagged ‘Vince Genovese’

And Now, Toshiba Toughness from goodness Mfg.

The latest Toshiba campaign from goodness Mfg. provides plenty of answers. Can a Toshiba television withstand the humidity in a sauna? Yes. Can a Toshiba laptop hold up after being violently thrown from a paint shaker? Yes. Can a Toshiba laptop survive under the weight of a monster truck? Not exactly. But for those who’ve been curious about the durability of Toshiba electronics–if you’re out there, let me know–these spots give us some solid, slapstick proof. Toshibas are tough.

There are five spots in all, each one running a bit too long in the 90-second range. Toshiba is no Apple, but if you don’t have the style to compete with Macbooks, jumping on the durability track may not be such a bad approach. The campaign certainly stands out among electronic brands, and the two goofs hawking the products are dweeby enough to be likable. That being said, I don’t know anyone who owns a Toshiba computer. Again, if you do, please let me know. And if you’re buying a computer because it might be crushed by a monster truck, you’re not exactly part of a large consumer demographic. You might be the only person in that demographic, in which case, Toshiba blew its advertising budget to sell one computer.

Credits and two more videos after the jump.

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Former McCann SF Head of Production Goes to Rehab

Before your ears start perking up too much, it’s not as scandalous as you’d think, but Vince Genovese is in fact going to Rehab–the content creation/production company, not Lindsay Lohan‘s home away from home.

Genovese, who joins Rehab as partner/director of production, arrives from McCann SF, where he director of broadcast production for the last two years at both the SF and LA offices. During his time at McCann, which he joined in 2006, Genovese played a role as a producer of spots for the agency’s grandiose Halo 3 campaign–including “Hunted,” “Enemy Weapon” and “John 116 Memorial”–that ultimately picked up both the Titanium Grand Prix and One Show Gold Pencil in 2007.

Before McCann, Genovese served as a senior producer at the SF offices of Y&R, TBWA\Chiat\Day and FCB and also freelanced for the likes of Goodby and Venables Bell & Partners. As for Rehab, the prodco has worked with many of the aforementioned agencies as well as Pereira & O’Dell, which recently won a One Show Interactive Gold Pencil for the Lego “Miniman” web series. The shop also counts clients including Banana Republic, Hyundai, Doritos and LG.