-Nestle USA has consolidated its traditional and digital accounts for its Buitoni refrigerated pasta/sauce brand at Cleveland-based Marcus Thomas. First work from the shop for Buitoni is expected to break in June, with the focus being on Facebook, Twitter and Pinterest as well as product integration within traditional media. Budget is undisclosed.

-TBWA Paris ECD Rudi Anggono and Box.com CD Vinit Patil discuss five ways that marketers can maintain “peaceful multi-agency relationships.” link

-New York-based marketing/media company Brand Connections has welcomed Suzanna La Forgia and former Havas account director Kristin Mattimore as SVP of sales and VP of client services, respectively.

-Ogilvy and directing team The Perlorian Brothers resurrect and old familiar tagline in a new “Stay Smart” campaign for Holiday Inn Express (one spot above, second spot here). link

-New York-based integrated agency Diffusion has been tapped by the makers of transit app HopStop to launch HopStop Live!. Diffusion beat out HopStop’s traditional agency, Weber Shandwick, in the pitch.

-CP+B London has welcomed a former Publicis ECD as creative director. link

October marked the 10th anniversary of Google’s Adwords, its main source of revenue and a feature that revolutionized the way people advertise on the internet. Last year, Adwords generated $23 billion in revenue, and Google decided it was time to send a thank you card to the over 1 million clients that made its flagship product an immense success.

AKQA San Francisco called upon PostPanic to create a card that could be customized to integrate clients’ names into the video. While, as you’ll see in the video, PostPanic.com is the client in question, Google’s clients have the ability to make any company part of their elaborate thank you card. Sure, the technology in the ad might be a tad exaggerated, but as the video is all shot in and around Google HQ in Mountain View, California, it’s not beyond the realm of possibility that “B2B bees,” moon lasers and massive domino setups could actually be based off of Google’s own technological experiments.

Hats off to Google because, really, who’s nice enough to send a thank you card anymore? Credits after the jump.

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