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Posts Tagged ‘Warren Frost’

72andSunny Dives Deep into the Brew for Starbucks

The biggest name in coffee didn’t need to go with hashtags or cross-brand promotions today: it had an interactive mini-documentary by 72andSunny up its over-caffeinated sleeve.

The purpose of the spot is to recast Starbucks as a sort of offline social networking platform by visiting locations around the world and observing the people who frequent them.

It’s compelling.

It’s also very similar, conceptually, to the 2010 film Life in a Day: all filmed in different spots around the world during a single 24-hour period.

Shorter spots and credits below.

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Darth Vader Can Be Easily Frustrated These Days

It looks like time has taken its toll on Darth Vader, as the Sith Lord is now getting one-upped by a guy who stars in Parks & Recreation and had a role in Moneyball in this clip promoting the launch of Kinect Star Wars.  AKQA and Swift River Productions are behind this effort for the Xbox Kinect game (release date TBD–perhaps when Lucas gives his official blessing), which stars a smart-ass Chris Pratt, who steps in for Obi-wan and reenacts a classic lightsaber battle. As you can see, it’s not too difficult to tease one of sci-fi’s greatest villains these days. Credits after the jump:

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