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Posts Tagged ‘Will Ferrell’

Will Ferrell Takes on Robert Redford for BSSP, Raise the River

Sausalito, CA-based Butler, Shine, Stern & Partners are rolling out a new campaign today for Raise the River, “an organization that has been working to bring water to the Colorado River and restore it to the Gulf of California.” The new campaign revolves around a series of videos pitting Robert Redford against Will Ferrell in a mock debate about the proper way to restore the Colorado River. Redford plays the straight man, representing Raise the River, while Ferrell thinks the solution is to “Move the Ocean.”

The campaign begins today with a series of videos, first exclusively on YouTube and Funny or Die, and then on Participant Media’s Pivot Channel on March 22nd. Funny or Die released the first clip today, with a series of videos to be released gradually through April. BSSP’s campaign aims to raise 10 million dollars for the restoration of the Colorado River. Redford explains the problems facing the Colorado River and how Raise the River can help. Will, excuse me, William Ferrell chides “Old Sundance” and argues that the real solution is to “several hundred miles inland,” which will help both the river and American surfers. To add emphasis to Ferrell’s cause, he is joined in one of the videos by surfer, Kelly Slater.

“We saw this idea of a fictitious debate between Mr. Redford and Mr. Ferrell as a novel way to generate greater awareness of the very serious issues facing the Colorado River,” explains Jill Tidman, executive director of the Redford Center. “Bringing a sense of humor to the effort opens the door for a much greater audience and offers everyone a chance to be part of winning this campaign—and this is one we are going to win.”

In addition to the series of videos, BSSP has created websites for both Raise the River and Move the Ocean, as well as “a series of sharable social media clips featuring Ferrell to seed a robust social media initiative.” You can see Redford debate Ferrell in the clips above and below, and stick around after the jump to see Kelly Slater join Ferrell for Move the Ocean.

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Wendy’s Opts for College Basketball Over the Super Bowl with ‘Meh’ Results

The Wooden Award is an annual prize that honors the best men’s and women’s college basketball players. Named after former UCLA head coach John R. Wooden, who lead his team to a whopping 10 NCAA Championships from 1963-1975 (during which time the Bruins also racked up a nearly unthinkable 88-straight wins), the prize today named its list 25 finalists. Due to an insanely good freshman class, including Duke’s Jabari Parker and Kansas’ Andrew Wiggins, it should be a fun race this year. I mean, not Super Bowl fun, but more fun than, say, watching 10 minutes of Pro Bowl.

Anyway, Wendy’s is the official sponsor behind this thing, and starring in a new online spot from Kansas City-based WPP agency VML debuting today is ESPN basketball analyst Jay Bilas. A Duke alum, Bilas led the Blue Devils to an NCAA Championship game in 1986  (they lost the title to Louisville) as a player and won two championships in the ’90s as an assistant coach. He’s joined here by “The Drain,” a humorous archetype of 1970s hoopsters which has been done nearly to death since Will Ferrell released Semi-Pro six years ago. (Hey, Andre 3000 was in the movie. Weird.)

The copy starts strong, with Bilas calling The Drain’s jumper “so smooth that it would get a co-ed’s number on the way to the rim,” but from there, the spot sort of stagnates. Perhaps it’s because the jokes just aren’t as good as the aforementioned simile. Perhaps it’s because, as I’ve said, we’ve seen this superfly funny-looking character TOTALLY DONE TO DEATH, which I’ve capitalized mid-sentence so you know that I mean it. In any case, this spot is the first of five coming out between now and the April 11-12 awards show. So, let’s hope VML and Wendy’s (which have been working together since late 2012) shake things up.

Dodge Durango Partners with Ron Burgundy, Because Everyone Loves Ron Burgundy

Dodge and Paramount have joined forces in a co-branded campaign from W+K launching the new 2014 Dodge Durango featuring Ron Burgundy (of Anchorman and the upcoming Anchorman 2: The Legend Continues, but you already knew that).

The campaign, which spans television, print, digital and social media, debuted October 5th online and on television. Be prepared to see it everywhere.

“With the personal involvement of Will Ferrell, our writer / director Adam McKay, the comedy team at Funny or Die, and the Dodge creative team at Wieden+Kennedy, we were able to create a truly epic partnership,” says CMO of Paramount Picture Josh Greenstein in a statement. But are the spots actually funny? Some of them — they really very widely in quality. Each of the spots takes advantage of the 70s aesthetic in the Anchorman films, taking place in a colorful, very 70s auto showroom. The first spot, “Horsepower” is a bit of a letdown. It resurrects the tired “comparing horse power to an actual horse” theme commonly used in spots for powerful vehicles.

The staring contest with the horse at the end is almost worth a chuckle though. “Glove Compartment” is a lot better: it features Ron Burgundy toting the Durango’s glove compartment, which can hold “two turkey sandwiches or seventy packs of gum.” Another spot finds Burgundy struggling with a script that touts the Durango’s “m.p.g.” performance. The highlight is definitely “Ballroom Dancers,” featured above, which has a comically angry showdown between Burgundy and dancers that he thinks may “live in the rafters.” A lot of this is stuff that only Ferrell could get away with delivering, and only about half of the time is the writing worthy of his talent, but when it works it works. Plus, it will whet people’s appetites for the Anchorman sequel, which is kind of the point.

Anchorman 2: The Legend Continues debuts in theaters December 20th. Credits and additional video after the jump.  Read more

Thanks to One Club, FoD, You Can Now Get to Know ‘Brandon Dentertainment’

Usually, Funny or Die is funny, at least with the site’s playfully crude original material. When it comes to the company’s most recent branded content, however, you’ll notice an immediate difference in tone. When you look at Brandon Dentertainment, the creation of Funny or Die’s in-house commercial production company Gifted Youth, you won’t see Will Ferrell battling it out with Adam McKay‘s daughter. Instead, you’ll see a dry and corny fictitious character who will host the 5th annual One Show Entertainment Awards. There’ll also be bad special effects, used for a purposeful but hollow impact. According to those familiar with this effort, “You’d be surprised how much work it takes to make something look so thoroughly bad and cheesy.”

You might recognize the actor playing Mr. Dentertainment. I don’t know his name, nor do I think it’s all that relevant to look it up, but he’s had small roles on television. And now, he’s here to stick his hand into the field of branded content award shows. I’m not sure why, and I’m also not sure why there’s a 1980s theme for the award show promo. Basically, I’m just not sure. Everything about the aesthetic strikes me as random, which may be funny to some people. Who knows? But since this is tangentially related to  Dave Franco‘s basketball video with DeAndre Jordan, I can let it slide. As for One Show Entertainment, it takes place June 13 at Deutsch LA. Ticket info here.

And Now, Your Weekly Video Miscellany

Since I refuse to play any meme videos, you’ll notice that this week’s collection doesn’t have gazillions of views. I’m a snob like that. Rather, this week’s content is a love-fact, avalanche back-flipping, condom-delivering foray into cool and smart and funny things. You’ll be entertained, assuming your brain works exactly like mine does. As an extreme narcissist, I can only assume it does. Here you go, like it or not.

5.Los Angeles mayoral candidate Eric Garcetti, not to be confused with fictional Baltimore mayor Tommy Carcetti from HBO’s The Wire, has one thing in common with his surname almost-doppleganger; friends in high places. Here, actor and business owner and father of three Will Ferrell advocates for Garcetti in typical Ferrell fashion. For Spanish speakers, there’s also a spot by Salma Hayek. At just 34,420 views, Ferrell’s is just a little baby bump. Still, the man knows how to keep it fresh by popping up in random places doing fun things.

4. Back in 1985, someone started the first ever condom delivery service. It didn’t last. But the idea was reborn recently by a NJ college student whose company offers service in a snap. If you didn’t know, PR sometimes counts as “free” advertising. Because it’s free. And you have no control over the final product. Still, with 112,198 views, this kid’s company probably just reached capacity.

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Ad Guy Breaks Big News by Cobbling Together Will Ferrell Film Clips

We have to say this one of the more unique ways to make this type of announce and we can’t really clown the guy for citing a couple of Will Ferrell‘s best films as his muse. But yes, what you see above is a clip spliced together in a 12-hour frenzy by Jose Eslinger, senior art director at L.A.-based Ignited (and one of the guys involved in that Deadpool Comic-Com invasion), who’s decided to break some big news to friends and family. What, you expect us to give it away? Wait til the last 45 seconds or so like we did (alright, hint: he’s not leaving an agency). If anything, this effort adds a lighthearted, sweet touch to the waning hours of the day and makes us at least want to revisit Step Brothers, arguably tops in Ferrell’s filmography.

Friday Odds and Ends

-After a nine-month review, Toronto agency Juniper Park and MediaCom picked up creative and media duties, respectively, for banking company, CIBC. link

-Oh yeah, while we’re on the subject, perhaps HSBC’s relationship with WPP is wearing thin. link

-Bi-coastal VFX studio ArsenalFX has promoted senior VFX compositor Terry Silberman to Partner.

-Dutch design student Justus Burns has grand ambitions to turn Times Square from the world’s largest ad space to the world’s largest art exhibit. Via Kickstarter and a little help from Brooklyn Brothers, can he make it happen (above)?

-Yokohama Tire Corporation wants consumers to describe their “fantasy road trip” via a social media contest. link

-Minneapolis agency Martin|Williams has welcomed Swapna Desai as an account director and welcomed back Emily Almich as group media director.

-Will Ferrell takes his Old Milwaukee act to Sweden in a new series of spots. link

 

The Best Ad-Related Videos of the Week

Tallyho! It’s Friday and you need something, anything, to help kill the time before the whistle blows and you slide down your dinosaur’s tale and into your leg-powered car for a night at the movies where you’ll eat a massive rack of dino-ribs but not before it tips over your car. So here’s some videos to pass the time until said whistle-blow.

As always, these are semi-ad related, meaning they promote a product or a line of thinking or art or design or whatever. But who cares, just watch.

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SXSWi Panel Recap: Funny or Die – Future of Comedy & Everything Else

“Celebrities are use to going through a gut-wrenching, soul-crushing process,” said Andrew Steele, a 12-year alumnus of Saturday Night Live and current  creative director of Funny or Die. “We don’t get in the way of that creative process, and it’s allowed us to thrive.”

SXSW attendees like the walls of the fourth floor of the Austin Convention Center, all yearning to get an glimpse inside what makes comedic minds behind Funny or Die tick. The highly successful media company’s famous founders, Will Ferrell and Adam McKay, weren’t on-hand for the hour-long panel, “Funny or Die: Fure of Comedy & Everything Else.” But Steele, CEO Dick Glover, president of production Mike Farah, VP of Marketing Patrick Starzan, and writer/actors Seth Morris and Billy Eichner were happy to regale attendees with tales of how the company was founded, their creative processes, as well future projects. The panel was broken up with trailers for Eichner’s “man-on-the-street” gameshow “Billy on the Street,” Morris’ new Yahoo web series “First Dates,” and Ferrell’s new spanish-language telenovela-based film,”Casa de mi Padre.”

The group emphasized the speed with which their production schedule works, saying their recent bizarre marketing campaign for Kia featuring NBA-star Blake Griffin went from concept to broadcast in just eight days. Though Funny or Die counts an office in Hollywood among its three (the others being in SF and NYC), Glover asserted, “The model is not the studio model… We’re looking to find projects that we love with people that we love.” Indulge in the viral hilarity at Funny or Die’s website here.

Monday Morning Stir

-Will Ferrell‘s Old Milwaukee Super Bowl ad reportedly aired in only one market last night. link

-Betty White sends a Super Bowl message to the Giants. link

-Car and Driver goes behind-the-scenes on Chevy’s OK Go-starring Super Bowl spot. link

-Crowdsourcing site Freelancer.com announced the 20 finalists in its “Expose Our Logo” contest. link (pdf)

-Why did Chrysler’s Clint Eastwood Super Bowl ad get pulled this morning? It seems like we’re all confused by the NFL’s move. link

-Apparently, HP will announce a new agency for its computing unit in March. link

-166 companies and industry groups show their support for a “Do Not Sell” registry as part of ICANN’s TLD program. link

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