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Posts Tagged ‘Willem Dafoe’

And Now, a Jaguar ‘Test Ad’ That Cost Nothing to Make

 

So, this is apparently how you make a Jaguar “test ad,” minus the money to fund it as well as the car itself. This clip called “Poem” comes to us from a 26-year-old producer-turned-director named William Armstrong, who spent $0 to make it but landed a spot anyways on the Young Directors Award shortlist at this year’s Cannes Lions. We figured we’d give the up-and-comer a brief nod considering the circumstances behind the creation of “Poem,” which for some reason reminds us a bit of W+K’s “Go Forth” concept for Levi’s (or maybe that Jim Beam ad starring Willem Dafoe) and features a dead ringer for the old man from Home Alone. At the very least, you killed 60 seconds of your life. Your move, Spark44.

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Is This the Best Advertising of 2011?

With awards season in full swing and Cannes approaching, Forbes decided to take it upon themselves to nominate and best and most recognition-worthy TV commercials of the past year.

Populating the list are some of you commenters’ favorite topics of debate including Willem Dafoe‘s “Parallels” campaign for Jim Beam from Strawberry Frog (above), Adidas’ giant “All In” marketing push from Sid Lee, DirecTV’s silly, mini-giraffed “Epic Win” from Grey and Allstate’s “Snow Mayhem” spot from Leo Burnett. It also included also included Super Bowl auto favorites “Imported from Detroit” from W+K and VW’s adorable “The Force” spot featuring the now-beloved “Kid Vader.”

What say you, ad professionals, wannabes and dinosaurs? Did those hacks at Forbes get this one right? In my opinion, one glaring omission is the NFL’s “Best Fans Ever” Super Bowl spot by Grey. I haven’t stopped smiling since I saw the Fonz wearing an Aaron Rodgers jersey right before A-Rod brought the Lombardi trophy back to Titletown. See the full list here, and a few more spots after the jump.

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Mullen, Psyop Somehow Make Yogurt Look Visceral, Sexy

Mullen has debuted its first creative effort for its new client, Greek yogurt brand FAGE, and suffice to say, this isn’t your average Dannon, Yoplait or Activia spot. The campaign has been dubbed “Plain Extraordinary” featuring a lyrical rhyme that tells the story of how “Plain became so much more than more than plain” or something to that effect which is mouthed from someone who may or may not be Willem Dafoe (if so, the man has found a second career).

Mullen Mark Wenneker says in a statement, “If our advertising is half as good as the yogurt, I will be pleased.” We’ll let you be the judge of that, but in addition to the broadcast component, there’s a website re-design included along with a Facebook page and Twitter stream. View full credits after the jump.

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Willem Dafoe Shows Off Versatility in Jim Beam Spot

In this black & white piece above for Jim Beam, created by StrawberryFrog, award-winning acting chameleon  Willem Dafoe plays multiple characters and speaks of the choices you make and the ones you don’t, which eventually become you–but which you? Are you better or worse? Someone you can’t recognize? Are you strong/good enough?

The tagline is rather effective, as the thespian spouts, “All choices lead you somewhere, bold choices take you where you want to be.” But in summary, what all that jargon is really trying to communicate is that choosing Jim Beam is the right choice when it comes to picking whiskey, though, it also seems suitable as a speech given to recovering drug addicts.