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Posts Tagged ‘William Gelner’

‘Santa Flies Coach’ in 180 LA’s Holiday Effort for Expedia

180 LA crafted a holiday effort for Expedia entitled “Santa Flies Coach,” where Kris Kringle ditches the sleigh and travels around the world via more conventional means.

Santa visits Honolulu, Tokyo, Dubai, Paris and Dublin en route to his final destination. Everywhere he goes people are, of course, delighted to see the jolly, white-bearded symbol of Christmas, but viewers may be wondering by now why exactly Santa has ditched his sleigh. The spot takes a heartwarming turn with that reveal as Santa arrives at his final destination: “For one week Santa flew around the world, because now the points we earn traveling can be donated to St. Jude Children’s Hospital” appears onscreen as Santa visits patients at the hospital. It’s a heartwarming message, made all the more so by its unexpectedness in the wake of the cheery beginning of the ad. And the reveal, rather than feeling cheap, offers a satisfactory explanation furthering our understanding of what preceded it. A lot of holiday efforts shoot for this kind of feeling, but few attempt to actually motivate viewers toward specific charitable action, which makes “Santa Flies Coach” all the more admirable. Read more

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180 LA Presents ‘Lost Iguana’ for HP

180 LA has a new campaign entitled “Lost Iguana” which features the story of a precocious young boy who uses the power of HP technology to help find his lost iguana Ralph.

In a 60-second broadcast spot the boy uses HP laptops and printers to print out search flyers, and assembles a search team from around the neighborhood. By the end of the spot the self-assured boy says “And her comes the knock,” and sure enough his iguana is returned. It’s a cute approach, showing the integration of HP products, but unfortunately timed following the news that HP will split off into separate PC and printer divisions. The broadcast spot is linked to interactive campaign elements utilzizing the hashtag #FindRalph on YouTube, Vine and other channels, as well as a campaign microsite. Read more

180LA and Zumba Dance While Everyone Is Watching

Confession: we’re still not quite sure what Zumba is.

Many face the same dilemma despite the fact that the company “counts 15 million weekly dance class participants in a 180 countries worldwide.” For this reason, Zumba enlisted 180LA to remind viewers what it’s all about, and the resulting spot — which debuted yesterday — is energetic enough to qualify as a public health hazard:

The main concept here is to promote Zumba to the public at large rather than catering to the sort of “gym junkies with unattainable bodies” that you might meet at, say, a Diplo set in L.A.

For the record, we also appreciate the presence of “nightclub bouncer” and “pudgy middle management dude” to subtly counter the idea that Zumba is a strictly-for-women phenomenon.

More info and credits below.

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180LA Bent the Rules for HP

We know how traditionalists in the field feel about Vine and other Next Big Thing “tools”, but we did just come across this HP spot by 180LA, which is supposedly the first straight-up TV spot ever created entirely with third party Vine loops.

Here’s your user generated content:

…and some context below.

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W+K, 180LA Invite the World to Rio for Coke and Pepsi

The 2014 World Cup is coming to every continent but Westeros–and W+K Sao Paulo would like to remind us, on behalf of client Coca-Cola, what an international event it will be with the “One World, One Game” campaign.

The first spot in Coke’s “largest-ever marketing campaign” series is a global tour of  its latest “corporate social responsibility” project.

The company’s press release reassures skeptics: it surprised team members who “thought they were being filmed for a Coke documentary” with complimentary tickets to Rio, where they’ll “carry the national team flags onto the pitch during the Germany vs. Portugal match.”

We might point out that they were being filmed for a Coke documentary series, but we’re not quite that cynical.

Further chapters flesh out the local teams’ stories.

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Boost Mobile, 180LA Say ‘You Earned It’

After their amusing spot featuring a basketball player juggling a couple of extra balls, Boost Mobile and 180LA are back together once again, this time emphasizing the savings Boost customers can get. In three short videos, we see various stealing scenarios: a man on the subway gets pickpocketed, a city guy leaps over fences to evade a mugger, a woman has her purse snatched on the sidewalk. But by the end of each ad, the victim has money handed back to them, showing that “Boost Mobile puts cash back in your pocket, literally.”

It’s a good concept, and the little song that shifts each scene into celebration coupled with the actors’ yay-I’m-richer-than-I-thought smiles makes these spots sweet. I only wish they could have cast at least one white thief. Sure, they’re all good guys in the end, but these spots still reinforce tired racial stereotypes. We can do better.

Credits and the rest of the videos after the jump.

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Sony Shows Off New 4K Ultra HD TV

To be fully experienced, this spot has to be watched at your nearest Sony Store or Magnolia Home Theater at Best Buy. That’s because it’s made specially for the 4K Ultra HD TV it advertises, which raises definition to four times that of a standard HD TV.

The ad still looks pretty on YouTube, with its New Zealand ocean setting, bright blue bird, and red-dressed woman. And it doesn’t hurt that filmmaker Garth Davis (a commercial director himself) narrates it all in his soothing Australian accent.

In addition to showcasing new HD technology, the ad features the largest asset ever made for TV: a random looming spaceship, created by VFX company MPC. Pretty sure Sony agreed to it just because they could.

“This is part of our Visionaries campaign for Sony,” 180LA creative director Dave Horton says. “The idea is to bring together two industry leaders to collaborate on a creation that brings Sony’s technology to life.” In this case, Garth Davis worked with Oscar-winning cinematographer Claudio Miranda (Life of Pi). I look forward to seeing who’s next. I watch almost nothing on TV, but this technology is tempting.

Credits after the jump

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Boost Mobile Sports the Junk Dunk

In light of the “no homo” press conference from Indiana Pacers center Roy Hibbert, this new Boost Mobile basketball spot from 180LA may strike some sensitive nerves. However, the humor is handled with enough subtlety to tiptoe around accusations of offensiveness. There’s also a really well-timed nuts joke that might make you chuckle if you are into such sectors of comedy.

In the commercial, one unlucky defender gets posterized on in a pick-up basketball game, and to make things worse, his face gets an up-close view of the sweaty dunker’s crotch. For those who aren’t basketball aficionados, there was actually a name for such a move – balls on your head – that became popular in the 1990s when young NBA players like Darius Miles would dunk on a guy. After the dunk, the player would run down the court celebrating like this (I’m not making this up). Whether Boost Mobile knows it or not, they are bringing back forgotten basketball treasure. The commercial is probably making some subconscious statement about the intersection of black, gay, and youth cultures, but as a consumer product, it’s really just funny. You see, Tyler, the Creator, it’s possible to make an effective ad without relying on stereotypes. Credits after the jump.

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180 Plays Host Once Again to Portfolio Night LA

Four years after first serving as city host for the Los Angeles installment of Portfolio Night, which in essence is a speed-recruiting/networking event for young art directors, copywriters and designers, 180LA is back in the mix yet again. In the 2008 version, the agency fulfilled its promise that whoever presented the best portfolio that evening would be offered a full-time gig immediately (this is guy they chose).

In the video above, 180LA ECD William Gelner explains that with the economic downturn in the ensuing years after their first Portfolio Night collab, such an opportunity won’t come so easy nowadays. But he does have a solution, which reminds us somewhat of the intern-firing ploy pulled by San Francisco shop Mortar. Anyhow, the 180-hosted Portfolio Night 10 Los Angeles takes place on May 23. Get ticket info here.

Image of the Day: Gelner Goes Pantless for Movember

Just when we thought we were done with the annual Movember coverage, along comes this image in the tips box, which appears to show 180 LA partner/ECD William Gelner (wait, is that him?) sans pants and doing his best Walter White/Breaking Bad parody. We’ll give it up to Gelner for showing some cojones, literally and figuratively, all while raising over $10,000 for the Movember movement. Anyhow, good on all of you who raised some scratch for the month of men’s health, even if you’re just in your skivvies.

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