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Posts Tagged ‘William Leung’

Union Delivers Libretto Pizza to Instagram

LIBRETTOGRAMToronto-based agency photographed every pizza on Toronto hot-spot Pizzeria Libretto’s menu for a new social media campaign via Instagram.

With business booming at the Verace Pizza Napoletana (VPN) approved restaurants, “there was no time or space for servers or menus to give diners the in-depth details they were looking for.” Union realized that Instagram posed the solution and created Librettogram. They photographed each pizza on the menu and cropped them into nine separate shots that re-from into indivudal pizzas in Instagram’s Grid View. When users log on to Libretto’s Instagram, they can scroll through the entire menu with a flick of their finger, and click on a picture to bring up a closer view and more detailed information. In Union’s words, “By reframing the VPN story into a format and medium our target engages with every day, we were able to deepen customers’ appreciation for what Pizzeria Libretto does and strengthen their connection to the restaurant.” Credits after the jump. Read more

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Meet Howie Mandel, Comedian, Talent Show Host, Breast Cancer Crusader

So, the Crispin Porter + Bogusky camp swears that this photo-op was not staged and that noted germaphobe Howie Mandel just happened to be taking a stroll along the streets of Toronto when he stumbled upon the topless women you see above. Whatever the case, this past Monday, Mandel encountered an effort from CP+B Toronto to raise awareness for Rethink Breast Cancer and its 10th annual fundraising event.

Crispin’s Canadian branch decided that advertising on women’s breasts might be the ideal medium to promote the event called “Boobyball,” which will take place in Toronto and Calgary on Oct. 14 and Nov. 9, respectively, and will include “cake, cocktails and cleavage.” Sounds like every stereotypical frat guy’s bachelor party, but whatever the case, it is for a good cause and Mandel did tweet out the, um, OOH effort to his 280,000 followers. We can’t snark on that. Click here for more info on the event and peep credits after the jump.

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