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Posts Tagged ‘Yolanda Cassity’

Thursday Odds and Ends

-Former Mullen creative Jesse Blatz, who helped the agency land Zappos and worked on JetBlue among other clients, has left for the left coast to join up with Team One. In addition to Blatz’s hiring, the agency promoted Elizabeth Brownsen to executive director, operations and technology.

-Following a review, blending machine brand Vitamix tapped Cramer-Krasselt Chicago to serve as its new AOR. No word on who else participated as of yet.

-”Mom Wins” in a new spot from Minneapolis-based Campbell Mithun for Land O’ Lakes (above).

-Ex-Grey NY creative resource manager Lia Armatas, who worked with the agency’s E*Trade Super Bowl team, has joined up with ArnoldNYC as director of creative resources.

-GSD&M alum Tyler Crelia and content producer Joel Henderson have joined the roster of Austin-based agency/prodco, Greatest Common Factory.

-Meet your “33 most creative women in advertising,” courtesy of Business Insider. link

-Draftfcb Orange County appointed Yolanda Cassity, who’s helped the agency’s Taco Bell account, to the role of  EVP, group managing director.

-According to Fortune, Google is still the best company to work for. link

-Cali shop Blitz unveiled a new web redesign for Dole. link

-Hilton has teamed up with The Onion, well, its creative services division, to help stop “vacationitis.” link

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Here’s How Taco Bell, Draftfcb Executed ‘Operation: Alaska’

If you recall, last week, reports were flying about a small town in Alaska called Bethel, whose residents were fooled by one of their own into thinking there would be a Taco Bell opening up locally on July 4. Well, after word of the bamboozling spread quickly, Taco Bell and its AOR, Draftfcb Orange County, quickly assembled the troops and delivered a food truck via a Bell UH-1H Iroquois military helicopter. The contents of the TB truck, you ask? 10,000 Doritos Locos Tacos: 950 pounds of seasoned beef, 500 pounds of sour cream, 300 pounds of tomatoes, 300 pounds of lettuce, 150 pounds of cheddar cheese, and 10,000 Doritos Locos Tacos shells. The town rejoiced and somewhere the spirits of Frank Capra and Jimmy Stewart were smiling, we suppose.

Anyhow, last night, DFCB OC unveiled a few videos including the long-form one above that showcase its “Operation: Alaska” effort for Taco Bell.” Somewhere, we hope that Bethel scrooge got served in his or her own right. Credits and more intriguing clips after the jump.

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