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Posts Tagged ‘Zak Mroueh’

Zulu Alpha Kilo Feels Awkward Around Nestea

Nestea has huge cans.

That’s what we take from this latest campaign by Toronto agency Zulu Alpha Kilo, which chose to emphasize the size of said cans and the amount of precious cargo within by extending some of the most awkward possible moments for its teenage protagonists.

The agency, which most recently caught our attention with its brilliant “app to improve agency efficiency“, could keep going with this theme indefinitely.

The potential for embarrassing hilarity would be even greater if the client were, say, Four Loko. Unfortunately, that product as we once knew and not-quite-loved it is no more–and promoting it to its real-world target audience would have been illegal anyway.

Second spot and credits after the jump.

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Zulu Alpha Kilo Launches New App to Improve Agency Efficiency


Toronto-based Zulu Alpha Kilo has just launched a new global app designed to improve agency efficiency.

The app addresses a very important issue for a lot of agencies: creative directors can be hell to track down for meetings, reviews, or critical approvals. So Zulu Alpha Kilo designed “Find My CD,” which utilizes GPS tracking technology which allows agencies to keep an eye on their creative director’s whereabouts at all times. To accomplish this, the app utilizes proprietary chip technology “inserted just beneath the creative director’s skin” — which Zulu Alpha Kilo stresses is “a very safe, very technical procedure.” The chip then allows agencies to track their creative director’s every move, leading to a drastic increase in efficiency.

“Between client presentations, casting sessions and internal creative reviews, creative directors are hard to pin down,” said Mike Sutton, president, Zulu Alpha Kilo. “Now they’re just a pin on a map.” Stick around for credits after the jump. Read more

Zulu Alpha Kilo Mangles History to Promote Interac e-Transfer

Zula Alpha Kilo created a new campaign for Interac, promoting their e-Transfer service with a comical website containing historical parodies of various time periods.

The website has three videos featuring Dr. Trapasso, “Doctor of Money Transferology, a man who has dedicated his life to studying money.” Trapasso takes the viewer on a tour of three historical time periods where his mangled historical accounts demonstrate the “perils of archaic money exchange” in attempts at humor that mostly fall flat. One of these, featured above, features Leonardo da Vinci’s failed attempts at getting reimbursed for a pizza he fronted for Michelangelo. The other two videos are in much the same goofy vein, with accounts of the first Olympic games and the westward expansion of Canada.

“People resist change,” exaplains Shari Walczak, Executive Planning Director at Zulu Alpha Kilo. “We know that consumers are not in love with cheques as a form of payment. However, we are creatures of habit and need to be reminded that there’s a better way to exchange money other than cheques or cash,” said Shari, completely ignoring the existence of debit transactions.

Zulu Alpha Kilo’s campaign also includes “video pre-rolls, standard and rich media banner ads, along with paid and organic social media support to tease audiences with the absurdity of these stories” and will run until the spring. The creative is supported with a national digital media campaign handled by Media Experts, as well as a French adaptation for the Quebec marketplace developed by TANK. Stick around for credits and “Let The Games Begin” after the jump.  Read more

Zulu Alpha Kilo’s ‘Proof of Santa’ App Raises Money for Make-A-Wish Canada

If you’re looking for ways to “prove” to your young one that Santa is real, you should check out Zulu Alpha Kilo’s free “Kringl” app.

The app allows parents to create their own personal Christmas video scenes, which they can then share on YouTube, Facebook or Twitter. Users begin by selecting one of five Santa vignettes, then film a chosen location, and finally insert Santa, adjusting for lighting and size so that he fits seamlessly into the scene. They can then show their children Santa’s magical visit, dispelling any doubts the kids may feel about Saint Nick’s existence. The free app also collects donations for Make-A-Wish Canada, for those in the giving spirit. It’s a cute idea, and hopefully people will be pleased enough with the app that they’ll feel compelled to donate.

Check out the above video to see a preview of the app in action, along with a variety of adorable responses. Credits after the jump.  Read more

Zulu Alpha Kilo Explores Daddy Issues for Coke Zero’s Latest ‘Moment Zero’

For their latest campaign for Coke Zero,  Zulu Alpha Kilo, along with social media agency Dare, found real hockey stories online using social media and retold them with Tampa Bay Lightning star Steven Stamkos. The newly released second film in the series, “The Trade,” tells Shawn Warford‘s story of being traded from the team his father coached.

At the beginning of the spot, Stamkos (as Warford) enters his father’s office and is told he is being traded. “You can’t trade me, I’m your son” he replies, followed by an annoying and completely unnecessary voiceover intrusion proclaiming “That’s going to be an awkward car ride home.” Between the terrible acting and gratuitous VO, this is where, if I wasn’t paid to write about it, I would stop watching this ad. To be fair, it does pick up a little bit from here, thanks largely to Bob the zamboni driver.

Bob explains why Kevin Wheeler gives the team exactly what they’re looking for and is the perfect trade. He goes on to enthusiastically extoll the virtues of the team’s new addition at length. A fed up Stamkos asks for the new jersey, which is when the spot slows down to tell us this is his “Moment Zero.” In the first game with his new team, he goes on to score five goals, each dedicated to exacting revenge for a different moment his father pissed him off.  ”It’s a moment he wouldn’t trade for anything,” says the annoying narrator in what is supposed to be the payoff. At least they (eventually) used Stamkos for what he’s good at (scoring goals) after what felt like an eternity of Stamkos struggling through what he’s terrible at (acting). I understand and appreciate the social engagement the “real hockey stories” angle brings to the table, but next time let’s have a higher ratio of hockey to stories. Or get a hockey player that can act, if such a person exists. Credits and the first installment of the “Moment Zero” campaign after the jump. Read more

NABS Vintage Intern Auction Could Be Auctioning Off Your Nightmare Boss

If you’ve ever had a nightmare boss in advertising, Zulu Alpha Kilo’s latest spot for NABS Vintage Intern Auction should appeal to you.

The NABS Vintage Intern Auction auctions off “twelve notable executives and thought leaders,” to be used as interns for a day, for the Canadian charitable group NABS, who provide assistance for people in communications and related industries who need help due to illness, injury, unemployment or financial difficulties. Winning bidders can assign their interns to do anything from giving a speech or holding a seminar to cleaning up the kitchen or getting coffee.

The spot highlights the revenge aspect of the auction, with bidders attempting to win the right to boss around a truly awful Chief Creative Officer. At the center of the spot is the eventual winning bidder, a man  with an eye patch who the CCO told, “If you can work from home, you can work from Intensive Care.” He outbids the woman the CCO called “Sarah in bed and then said ‘I’m so sorry, Diane,’ which isn’t [her] name either.” I don’t know what kind of work he has for the CCO, but it won’t be pretty. Perhaps cleaning the bathroom floor with a toothbrush?

As you can tell from the synopsis, Zulu Alpha Kilo isn’t afraid to push the boundaries a little bit with some risque humor, and the result is a spot that is actually funny. We’re guessing that since it’s for a good cause, no one will be offended. No CCOs were harmed in the making of this video. At least not any that didn’t deserve it.

Here’s the full list of the “interns” up for bids, in case your boss from hell is one of them:

Claude Carrier – President, DentsuBos

Mary Maddever – VP & Editorial Director, Brunico Publishing

Brent Choi – Chief Creative & Integration Officer – JWT

Lance Martin – Partner & Executive Creative Director, Union Creative

David Crichton – Partner, Creative Director, Grip Limited

Ian MacKellar – Chief Creative Officer, Ogilvy

Simon Jennings – President, Gesca

Angus Tucker – Partner, Co-Creative Director, John Street

Mitch Joel – Author and President, Twist Image

Kenneth Wong – Distinguished Professor of Marketing, Queen’s School of Business

Amber Mac – President, co-founder, Konnekt; and co-host of App Central

Christina Yu – Executive Vice President, Creative Director, Red Urban

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Live the Finer Life by Drinking Corona

Taco Bell wants you to live mas. Corona wants you to live mas fina. If the trend continues, we’re one year away from Walmart telling us to live mejor.

Corona’s Canadian rebranding comes from Toronto-based Zulu Alpha Kilo and its Quebec agency partner, TANK. Let’s tackle all the moving parts: an English campaign with a Spanglish slogan for a Mexican company created by a Canadian agency. If you ever needed proof of NAFTA, there you go.

The debut spot, which runs sixty seconds, clearly targets younger demographics of drinkers and asks them to live life without regret. Surf, protest deforestation, look at aurora borealis, etc. While you’re experiencing the etc., you should also drink Corona. It’s silly to associate Corona with “the finer life,” but the commercial is well done and effectively sentimental, according to the viewer response on Youtube. I’d have to agree, even if there are no beaches.

Credits after the jump.

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Zulu Alpha Kilo Gets Lost in Translation with Cars for Canadians

Maybe Canadians like mini Audis better than life-sized Audis?

Toronto-based Zulu Alpha Kilo seems to have taken the “less is more” approach a little too seriously for their latest venture with Audi Canada–the shtick lets consumers operate an iPad to test drive a 1:32 scale Audi A4 on a 140 sq. foot slot car track. Also somewhat relevant to this bizarre pitch: The release of the Audi quattro Experience (real title) coincides with the premiere of a documentary, “Painting Coconuts,” about the man who created the slot car track for the campaign.

You may be asking yourself what a 1:32 scale Audi has to do with the company’s ultimate goal, which is to sell real cars that people drive. I’m afraid I can’t help you find an answer. The miniatures used in the video above have a tremendous amount of detail and probably took months to construct, but people don’t buy cars based on souped-up toys that hook up to iPads. The only reasonable explanation is that the Canadians were so distraught over the NHL lockout that their brains short-circuited until it was too late to fix. Credits after the jump. Read more