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Team One, Lexus Take a Leap with 200 Instagrammers

It’s amazing how many automakers still rely on the old ad formula: shiny spinning wheels, long remote, wooded roads, sun glinting off an immaculate vehicle, and a dramatic soundtrack. Some, of course, take the innovative route with ads like Fiat’s In da (mother)hood and Landrover’s Roam Free.

Lexus falls halfway on the innovation scale with #LexusInstafilm, in which they gathered 200 Instagrammers to capture the 2014 Lexus IS F Sport in all its filtered glory, then compiled the images to create a stop-motion-y film. The collaboration turns out to be beautiful, and the people behind it good-natured. A burly bearded man asks, “How’s my hair?” And a fellow Instagrammer fixes it for him. Doesn’t get much cuter than that.

While it probably won’t go viral since the focus of the feature is a character-less car, the idea of combining controlled creativity, new technology, and enthusiastic people is a winning one. Hopefully we’ll see this kind of spot again. To check out each frame of the film, go to http://instagram.com/lexusinstafilm.

Credits after the jump

Creative Credits for #LexusInstafilm
Title: #LexusInstafilm Year: 2013
Agency: Team One
Chief Creative Officer: Chris Graves
Executive Digital Creative Director: Alastair Green
Senior Digital Producer: Chad Bauer
Group Creative Director: Craig Crawford
Broadcast Producer: Amy Gershwin
Associate Creative Director/Copywriter: Molly Grubbs
Creative Technologist: Joe Hall
Associate Producer: Reilly Park
Art Director: Davide Vismara
Management Supervisor: Bryan DeSena
Account Executive: David Yuan
Executive Producer: Sam Walsh
Production Company: Bandito Brothers
Director: Jacob Rosenberg
Executive Producer: Suzanne Hargrove
Line Producer: Leonardo Veras
Production Supervisor: Carmen Quiros
Editorial Company: Bandito Brothers
Director of Post Production: Lance Holte
Editor: Jeff Tober
Additional Editor: Douglas Renn
Assistant Editor: Fernando Raigoza, Jr.
Post-Producer: Rebecca Jameson
Bandito Post Media Team: Scott Beatty, George Ahlmeyer, Kyle Haley
Color Correction: Adam Greenberg
Pre-Vis: Cantina Creative
Pre-Vis Supervisor: Stephen Lawes
Pre-Vis Artists: Matt Eaton, Aaron Eaton, Carly Cerquone, Annemarie Gereis
Music Company: The Hit House Executive
Producer: Sally House
Creative Director/Composer: Scott Miller
Composer: William Hunt
Recording Studio: Juice Studios
Sound Mixer – Bruce Bueckert

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