Sources familiar with the matter confirm that New York-based agency the Burns Group, which has worked with the likes of Yellow Tail and Post cereals over the years, has won a piece of business for Columbia University. Details are sketchy, but we’ve been told that the Ivy League university held a review for brand-development and communications responsibilities for its Business school and Burns will handle integrated ad efforts moving forward. Columbia has yet to confirm things and we’ve yet to find out which other agencies participated, but we’ll keep you posted if and when we hear back.
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Learn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!