Sources familiar with the matter confirm that New York-based agency the Burns Group, which has worked with the likes of Yellow Tail and Post cereals over the years, has won a piece of business for Columbia University. Details are sketchy, but we’ve been told that the Ivy League university held a review for brand-development and communications responsibilities for its Business school and Burns will handle integrated ad efforts moving forward. Columbia has yet to confirm things and we’ve yet to find out which other agencies participated, but we’ll keep you posted if and when we hear back.
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Starting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!