Irwin, big balls, Gottlieb said at the 4A’s Conference yesterday that:
<blockquote."In order to achieve any kind of success, we â€” meaning media agencies and creative agencies â€” are going to have to cooperate and collaborate in a very different way than we have in the past."
Well, here is the future. It’s knocking down your door. Today, Ogilvy North America and GroupM Entertainment announced a venture that is 100% collaboration create and distribute brand-funded entertainment content on behalf of shared clients. Doug Scott, President of OgilvyEntertainment will work with representatives from both GroupM Entertainment and Ogilvy operating units who are focused on brand-funded entertainment content.