The Oglivy, GroupM Entertainment Mash-Up

Irwin, big balls, Gottlieb said at the 4A’s Conference yesterday that:
<blockquote."In order to achieve any kind of success, we — meaning media agencies and creative agencies — are going to have to cooperate and collaborate in a very different way than we have in the past."

Well, here is the future. It’s knocking down your door. Today, Ogilvy North America and GroupM Entertainment announced a venture that is 100% collaboration create and distribute brand-funded entertainment content on behalf of shared clients. Doug Scott, President of OgilvyEntertainment will work with representatives from both GroupM Entertainment and Ogilvy operating units who are focused on brand-funded entertainment content.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.