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The ‘Shat’ Returns, with Fictional Daughter in Tow, for Priceline

Five months after Priceline.com decided to resurrect its spokesman/Negotiator, aka William Shatner, the brand (along with Butler, Shine, Stern & Partners?) has revealed that the Shat has a secret daughter in a new spot that takes us from past to present day. Playing the next-gen negotiator is one Kaley Cuoco, the female lead in The Big Bang Theory, which is now on a hundred times a day for reasons unknown. As for this spot, meanwhile, we had no idea monks could also moonlight as deal-makers, but let’s indulge this brief reunion for a minute, shall we? Credits forthcoming.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!