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The ‘Shat’ Returns, with Fictional Daughter in Tow, for Priceline

Five months after Priceline.com decided to resurrect its spokesman/Negotiator, aka William Shatner, the brand (along with Butler, Shine, Stern & Partners?) has revealed that the Shat has a secret daughter in a new spot that takes us from past to present day. Playing the next-gen negotiator is one Kaley Cuoco, the female lead in The Big Bang Theory, which is now on a hundred times a day for reasons unknown. As for this spot, meanwhile, we had no idea monks could also moonlight as deal-makers, but let’s indulge this brief reunion for a minute, shall we? Credits forthcoming.

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