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The ‘Shat’ Returns, with Fictional Daughter in Tow, for Priceline

Five months after Priceline.com decided to resurrect its spokesman/Negotiator, aka William Shatner, the brand (along with Butler, Shine, Stern & Partners?) has revealed that the Shat has a secret daughter in a new spot that takes us from past to present day. Playing the next-gen negotiator is one Kaley Cuoco, the female lead in The Big Bang Theory, which is now on a hundred times a day for reasons unknown. As for this spot, meanwhile, we had no idea monks could also moonlight as deal-makers, but let’s indulge this brief reunion for a minute, shall we? Credits forthcoming.

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!