Following 2012′s most topless Super Bowl spot, H&M’s in-house marketing team continues to roll out ads featuring David Beckham in his underwear. Though the 36-year-old international soccer star’s career is in its twilight, Becks must be comforted in knowing that a lucrative second career as an underwear model/designer awaits him once he leaves the pitch for the last time.
The above 220-foot tall Penn Station-area billboard took over two weeks for workers to hand paint. Beckham, who’s bodywear line was quickly snatched up by H&M shortly after its announcement, is thus far ecstatic about his relationship with the international clothing retailer. As he said in an interview with Ryan Seacrest, “H&M has really marketed this whole collection unbelievably.” Add to the unbelievability a mural unlike one we’ve seen in outdoor advertising in quite a while.
Those looking to add some $14.95 undergarments to their wardrobe (or looking for some more picks of Beckham sans clothing) can scope out the David Beckham Bodywear collection here. Chiseled physique and posh wife sold separately.